Hospital Marketing Executive

2 weeks ago

Panihati Kolkata West Bengal, India Greenview Superspeciality Clinic Full time

create awareness of and develop the brand you're marketing. Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising. Ensuring effective communication internally also.
- communicate with target patient, patient relatives, Doctors and build and develop customer relationships
- Create and implement Marketing plan within budget, in conjunction with overall business strategy. Coordinate major projects such as PR events, launches, Marketing campaigns, Trade show exhibits.
- Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications. Update Press Releases from outside agencies. Liaise with all department Managers in-house, in creating marketing pieces for different areas e.g. GP Booklet, Patients Booklet. Re-write text for relevant audience. Ensure effective communication with same.
- Maintain high level of knowledge of Hospital’s clinical services. Work closely with GP Liaison executives to ensure clear marketing message to GP audience and marketing support and materials supplied to them.
- Maintain awareness of competitor activity and general healthcare updates.
- Contribute to internal and external meetings from a marketing perspective.
- Manage Grand Rounds and relationship management with Consultants.
- Manage relationship with key personnel in Pharmaceutical and Medical Device industries with a view to confirming on-going sponsorship of hospital events.
- Direct and manage Social Media & Marketing Assistant and provide support and guidance.

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Panihati, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Diploma (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- sales executive: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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