Search Engine Optimization
5 days ago
About the role:
- Develop optimization strategies that increase the company's search engine results rankings
- Participates in strategic brainstorming sessions and leading the team in the creation and execution of on-page & off-page campaigns that drive awareness and indicate relevance to the search engines
- Research SEO keywords to use throughout the company's website and marketing materials
- Monitor daily performance metrics to understand SEO strategy performance
- Track, report, and analyze weekly, monthly website analytics and PPC initiatives and campaigns
- Update content and website links for maximum optimization and search engine rankings
- Optimize copy and landing pages for search engine marketing
- Write compelling and high-quality website content, including blog posts and page descriptions
- Research and analyze competitor advertising links
- Conducts research for off-page SEO campaigns that drive awareness and indicate relevance to the search engines
- Set measurable goals that demonstrate improvement in marketing efforts
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
About you:
- 2-5+ years of Proven SEO experience
- Experience in successfully developing and executing SEO campaigns for D2C industry
- An understanding of social media and its role in SEO
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Able to complete competitive analysis of other companies within the industry
- Familiarity with WordPress or other content management systems
- Working knowledge of HTML, CSS, and JavaScript development and constraints
**Salary**: Up to ₹40,000.00 per month
Schedule:
- Morning shift
Ability to commute/relocate:
- Gurgaon, Gurgaon - 122002, Haryana: Reliably commute or planning to relocate before starting work (required)
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