Marketing Executive

2 weeks ago

Mohali Punjab, India InfluxService Full time

A Marketing Executive for a consultancy firm plays a pivotal role in promoting the consultancy’s services, generating leads, and enhancing brand visibility. Here are some key responsibilities and qualifications for this role:
**Responsibilities**:

- **Develop and execute marketing strategies**: Create comprehensive marketing plans to promote consultancy services to target audiences.
- **Market research**: Conduct market analysis to identify industry trends, competitor activities, and potential clients.
- **Content creation**: Develop engaging content for various marketing channels, including blogs, social media, and the company website.
- **Campaign management**: Plan and manage marketing campaigns across digital and traditional platforms.
- **Client communication**: Maintain relationships with existing clients and nurture potential leads through regular communication and engagement.
- **Brand management**: Ensure consistent brand messaging and maintain the consultancy’s brand image.
- **Event planning**: Organize and participate in industry events, webinars, and conferences to network and promote the consultancy's expertise.
- **Performance analysis**: Track and analyze the performance of marketing campaigns and provide insights for improvement.

**Qualifications**:

- **Educational background**: Bachelor's degree in Marketing, Business Administration, or a related field.
- **Experience**: 0-4yrs of experience in a marketing role, preferably within the consultancy sector.
- **Knowledge**: Strong understanding of marketing principles, marketing strategies, and consultancy services.
- **Communication skills**: Excellent verbal and written communication skills.
- **Analytical skills**: Ability to analyze market trends, campaign performance, and client data.
- **Creativity**: Innovative approach to content creation and campaign development.
- **Teamwork**: Ability to work collaboratively with internal teams and external partners.

**Job Types**: Full-time, Permanent, Fresher

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

**Location**:

- Mohali, Punjab (preferred)

Work Location: In person

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