
PPC Executive
2 weeks ago
**Key Responsibilities: for PPC Executive**
**Campaign Management**:
- Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and other paid search/social media platforms.
- Conduct keyword research and selection for pay-per-click campaigns.
- Develop and test ad copy to determine the most effective messaging.
- Monitor and analyze campaign performance metrics, making data-driven decisions to optimize campaigns.
- Manage bid adjustments, budget allocation, and audience targeting.
**Strategy Development**:
- Develop PPC strategies that align with overall marketing goals and objectives.
- Stay updated with industry trends, best practices, and platform updates.
**Performance Analysis and Reporting**:
- Track, analyze, and report on key performance indicators (KPIs) and metrics.
- Utilize tools like Google Analytics, and Google Tag Manager to analyze the performance of campaigns and their impact on overall marketing efforts.
**Collaboration and Communication**:
- Work closely with the broader marketing team to integrate PPC efforts with other marketing strategies.
- Collaborate with designers and content creators to develop compelling ad creatives.
**Job Types**: Full-time, Permanent
Pay: ₹11,732.02 - ₹37,567.24 per month
**Benefits**:
- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Work from home
Schedule:
- Day shift
- Monday to Friday
- Morning shift
Supplemental Pay:
- Overtime pay
- Shift allowance
**Experience**:
- PPC: 1 year (preferred)
Work Location: In person
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