PPC Executive

1 week ago

Mohali Punjab, India Digital Leap Marketing Solutions Full time

**Key Responsibilities: for PPC Executive**

**Campaign Management**:

- Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and other paid search/social media platforms.
- Conduct keyword research and selection for pay-per-click campaigns.
- Develop and test ad copy to determine the most effective messaging.
- Monitor and analyze campaign performance metrics, making data-driven decisions to optimize campaigns.
- Manage bid adjustments, budget allocation, and audience targeting.

**Strategy Development**:

- Develop PPC strategies that align with overall marketing goals and objectives.
- Stay updated with industry trends, best practices, and platform updates.

**Performance Analysis and Reporting**:

- Track, analyze, and report on key performance indicators (KPIs) and metrics.
- Utilize tools like Google Analytics, and Google Tag Manager to analyze the performance of campaigns and their impact on overall marketing efforts.

**Collaboration and Communication**:

- Work closely with the broader marketing team to integrate PPC efforts with other marketing strategies.
- Collaborate with designers and content creators to develop compelling ad creatives.

**Job Types**: Full-time, Permanent

Pay: ₹11,732.02 - ₹37,567.24 per month

**Benefits**:

- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Work from home

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental Pay:

- Overtime pay
- Shift allowance

**Experience**:

- PPC: 1 year (preferred)

Work Location: In person

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