PPC Executive

3 days ago

Mohali Punjab, India Mavenj SEO Pvt. Ltd Full time

**PPC EXECUTIVE**:
As a PPC Executive, you will be responsible for planning, executing, and optimizing paid search engine advertising campaigns to ensure maximum ROI for our organization. You will work closely with the marketing team to drive traffic, generate leads, and achieve business objectives through paid advertising efforts.

**RESPONSIBILITES**:

- Create, launch, and manage PPC campaigns on platforms such as Google Ads and Bing Ads.
- Set up and optimize ad groups, ad extensions, and landing pages.
- Monitor and adjust campaign budgets to achieve desired results.
- Regularly analyze campaign performance, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Identify trends and insights to optimize campaigns for better performance.
- Conduct in-depth keyword research to identify relevant and high-performing keywords.
- Create compelling ad copy and design ad creatives that drive clicks and conversions.
- Manage and allocate PPC budgets effectively to meet campaign objectives.
- Monitor daily spending to ensure campaigns stay within budget constraints.
- Stay updated on industry trends and competitor activities in the paid search space.
- Use competitive insights to adjust strategies and gain a competitive advantage.
- Improve the Quality Score of keywords and ad campaigns to lower CPC (Cost Per Click) and improve ad positioning.
- Explore opportunities to expand ad campaigns into new markets or on different advertising platforms.
- Ensure compliance with advertising policies and guidelines on all platforms.

**QUALIFICATIONS**:

- Bachelor's degree in marketing, business, or a related field.
- Proven experience in managing PPC campaigns, preferably in Google Ads and Bing Ads.
- Certification in Google Ads or other relevant PPC platforms is a plus.
- Proficiency in Google Analytics and other web analytics tools.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.

**SKILLS**:

- Experience with bid management tools and PPC management software.
- Knowledge of SEO (Search Engine Optimization) principles.
- Familiarity with display advertising and remarketing.
- Experience in e-commerce or lead generation campaigns.

**Job Types**: Full-time, Permanent

Pay: ₹15,052.47 - ₹30,000.00 per month

Work Location: In person

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