Social Media Executive

Your Responsibilities will include:

- Manage paid social platforms (FB, LinkedIn Twitter, Insta, Google Adwords)
- Manage day-to-day campaign metrics and optimizations across native platforms
- Understand and implement tracking through URL parameters
- Build a relationship with the native platform’s account manager and resolve the issues within the time
- End to end Lead tracking with CRM and Platforms
- Creating Monthly report ad
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Driving performance marketing via Display Ads, Facebook Ads, Google Ads, PPC and SEO / SEM.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Working on app store optimisation.
- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
- Designing and developing strong employer branding strategy.
- Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
- Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
- Analyzing and interpreting metrics to measure the success of employer branding initiatives.

**Skills Required**:

- 3+ years in paid digital marketing channels
- Proven success buying ads on an auction-style platform (Fb, Linkedin Twitter, Insta.)
- Experience with Excel, ideally advanced formulas and vlookups
- Ability to thrive in a fast-paced, deadline-driven environment while simultaneously handling multiple projects and priorities.
- Flexible and able to pivot quickly when priorities change.
- A passion for digital marketing and the desire to become an expert
- Excellent interpersonal skills. Strong communication skills, written and oral.
- You have solid experience in a regional role ideally including experience covering India.
- Experience within App Marketing, Employer Branding, Social Media / Viral Marketing and Performance marketing would be a strong advantage.
- You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp) and Other.
- You are a strong team player who can manage multiple stakeholders
- You possess strong analytical skills and are comfortable dealing with numerical data
- You are adaptable and thrive in changing environments

**Job Types**: Full-time, Regular / Permanent, Fresher

**Salary**: ₹250,000.00 - ₹400,000.00 per year

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- Overtime pay
- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Gautam Buddha Nagar, Uttar Pradesh: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

**Speak with the employer**
+91 9457615675