Social Media Strategist

We seek a talented and creative Social Media Specialist to join our dynamic marketing team. As a Social Media Specialist, you will play a key role in developing and executing social media strategies to enhance brand awareness, engage our target audience, and drive organic growth. You will manage multiple social media platforms, create compelling content, analyze performance metrics, and implement innovative strategies to optimize our social media presence.

**Responsibilities**:

- Develop and implement comprehensive social media strategies to align with our brand objectives and target audience.
- Manage and maintain our presence on various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Create engaging, high-quality content, including posts, images, videos, and infographics, to drive user engagement and increase brand visibility.
- Monitor social media trends, industry news, and competitor activities to identify opportunities for improvement and stay up-to-date with the latest social media best practices.
- Collaborate with cross-functional teams to coordinate social media campaigns, promotions, and product launches.
- Monitor and respond to comments, messages, and inquiries across social media channels in a timely and professional manner.
- Utilize social media management tools to schedule posts, track performance metrics, and generate reports on key metrics such as reach, engagement, and conversion rates.
- Conduct regular analysis of social media performance and user behavior to identify areas for improvement and recommend strategies to enhance social media presence.
- Stay abreast of emerging social media platforms and tools, and evaluate their potential for integration into our marketing strategies.
- Stay up-to-date with industry regulations, privacy policies, and best practices to ensure compliance in social media activities.

**Requirements**:

- Bachelor's degree in marketing, communications, or a related field.
- Proven work experience as a Social Media Specialist or similar role.
- Proficient in using social media management and analytics tools.
- Strong understanding of social media platforms, their respective audiences, and best practices for engagement.
- Excellent written and verbal communication skills, with the ability to create compelling content and engage with diverse audiences.
- Demonstrated creativity and a keen eye for design, with proficiency in graphic design tools such as Canva.
- Solid knowledge of SEO, keyword research, and content optimization.
- Ability to analyze data and generate actionable insights to improve social media performance.
- Strong organizational skills and the ability to manage multiple tasks and meet deadlines in a fast-paced environment.
- A passion for social media and a deep understanding of current trends and best practices.
- Experience in paid social media advertising is a plus.

If you are a highly motivated individual with a passion for social media and a creative mindset, we would love to hear from you. Join our team and help us take our social media presence to new heights

Please include a portfolio or examples of your social media campaigns or content creation when applying.

**Job Types**: Full-time, Part-time, Freelance
Contract length: 24 months
Part-time hours: 25 per week

Pay: ₹16,000.00 - ₹21,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Monday to Friday
- Weekend availability

Supplemental pay types:

- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Surat, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 1 year (preferred)

**Speak with the employer**
+91 6355312373