Email Marketing Executive

3 days ago

Dadar Mumbai Maharashtra, India BTW Visa Services Full time

**Category**:
Marketing

**Job Type**:
Full-Time
**Location**:
Dadar
**Company**: WGBL India Pvt Ltd
**Interview & Work Location**: BTW Visa Services India Pvt Ltd
Office No.B.14,Ground Floor, Civic Center,
MMGS Marg, Dadar East, Dadar, Mumbai, 400014
**Salary**: 22,000-23,000 /- Gross Per Month
**Probation Period**: 06 Months
Monday to Saturday -10 AM to 07 PM
Core

**Responsibilities**:
1. Strategy and Planning
**Audience Segmentation**: Define, build, and maintain target audience segments based on demographics, purchase history, behavior, and preferences to ensure messaging is relevant and highly targeted.
**Goal Setting**: Set measurable Key Performance Indicators (KPIs) such as open rate, click-through rate (CTR), conversion rate, and Return on Investment (ROI) for all campaigns.
2. Content Creation and Design
3. Campaign Execution and Automation
lines, send times, content blocks, CTAs) and use the results to optimize future sends.
Welcome and onboarding series for new subscribers.
Abandoned cart and browse abandonment reminders.
Post-purchase follow-ups and re-engagement campaigns.
**List Hygiene**: Maintain the health and accuracy of the subscriber database by regularly cleaning lists, processing opt-outs, and managing bounces.
4. Analysis, Reporting, and Optimization
**Track Key Metrics**: Monitor real-time and post-campaign performance across all key metrics:
**Deliverability**: Bounce rate, spam complaint rate, and sender reputation.
**Engagement**: Open Rate (target: 20-25%), Click-Through Rate (target: 2-5%), and Click-to-Open Rate (CTO).
**Conversion**: Conversion Rate (target: 1-3%) and revenue attribution.
**Performance Reporting**: Generate detailed reports and present data-driven insights and actionable recommendations to stakeholders on campaign ROI and subscriber behavior.
5. Compliance and Deliverability
Key Skills and Qualifications
Skill Category Examples
and CRM systems (e.g., Salesforce).
Soft Skills Excellent written communication and copywriting, strong attention to detail, analytical thinking, creativity, and project management abilities.
Foundational Knowledge
Understanding of A/B testing, audience segmentation, customer lifecycle marketing, and regulatory compliance.

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