Email Marketing Executive

Core Duties and Responsibilities:

1. Strategy and Planning

● Develop Strategy and Calendar: Collaborate with the wider marketing team

to define the overall email strategy, aligning it with key business objectives

(e.g., lead generation, customer retention). Create and manage the email

marketing calendar for all campaigns, including newsletters, promotions,

and automated sequences.

● Audience Segmentation: Define, build, and maintain target audience

segments based on demographics, purchase history, behavior, and

preferences to ensure messaging is relevant and highly targeted.

● Goal Setting: Set measurable Key Performance Indicators (KPIs) such as

open rate, click-through rate (CTR), conversion rate, and Return on

Investment (ROI) for all campaigns.

1. Content Creation and Design

● Copywriting: Write clear, persuasive, and error-free copy for subject lines,

preheader text, email body content, and compelling Calls-to-Action (CTAs)

to maximize opens and clicks.

● Email Design and Templates: Create or manage the design of visually

appealing, mobile-responsive email templates using an Email Service

Provider (ESP) or basic HTML/CSS.

● Brand Consistency: Ensure all email creatives and messaging are

consistent with the company's brand guidelines, style, and tone of voice.

1. Campaign Execution and Automation

● Platform Management: Build, configure, and deploy email campaigns using

an Email Service Provider (ESP) such as Mailchimp, HubSpot, or Klaviyo.

● A/B Testing: Design and execute split tests on critical elements (e.g., subject

lines, send times, content blocks, CTAs) and use the results to optimize

future sends.

● Marketing Automation: Set up and manage automated email workflows, or

drip campaigns, for the customer lifecycle, including:

○ Welcome and onboarding series for new subscribers.

○ Abandoned cart and browse abandonment reminders.

○ Post-purchase follow-ups and re-engagement campaigns.

● List Hygiene: Maintain the health and accuracy of the subscriber database

by regularly cleaning lists, processing opt-outs, and managing bounces.

1. Analysis, Reporting, and Optimization

● Track Key Metrics: Monitor real-time and post-campaign performance

across all key metrics:

○ Deliverability: Bounce rate, spam complaint rate, and sender

reputation.

○ Engagement: Open Rate (target: 20-25%), Click-Through Rate (target:

2-5%), and Click-to-Open Rate (CTO).

○ Conversion: Conversion Rate (target: 1-3%) and revenue attribution.

● Performance Reporting: Generate detailed reports and present data-driven

insights and actionable recommendations to stakeholders on campaign

ROI and subscriber behavior.

● Optimization: Continuously refine the email strategy based on analytical

findings and test results to improve engagement and conversion rates.

1. Compliance and Deliverability

● Legal Compliance: Ensure all campaigns strictly adhere to international

email marketing regulations, including the GDPR (General Data Protection

Regulation) and the CAN-SPAM Act, particularly concerning obtaining

consent and providing clear opt-out options.

● Deliverability Management: Monitor technical elements like SPF, DKIM, and

DMARC to maintain a high sender reputation and ensure emails land in the

inbox, not the spam folder.

Key Skills and Qualifications

Skill Category Examples

Technical Skills Proficiency in Email Service Providers (e.g., HubSpot, Klaviyo),

basic HTML/CSS for email customization, Google Analytics,

and CRM systems (e.g., Salesforce).

Soft Skills Excellent written communication and copywriting, strong

attention to detail, analytical thinking, creativity, and project

management abilities.

Foundational

Knowledge

Understanding of A/B testing, audience segmentation,

customer lifecycle marketing, and regulatory compliance.

Job Types: Full-time, Permanent, Fresher

Pay: ₹22, ₹23,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person