Brand & Communication Executive
5 days ago
**JOB DESCRIPTION-**
- In charge of creating and maintaining public relations, press relations, reporters; building the image of the Company's brand and products through sponsoring activities for relevant Agencies, Associations, Newspapers, and socio-political organizations.
- Developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability. -Focused on achieving brand business objectives in the short and long term.
- Plan, organize and execute events for lead generation and managing customer relationship.
- Develop and execute all public relations communications for internal and external stakeholders and media actions on all channels, including offline, online and social media
- Strategic and analytical skills with the ability to interpret data from various sources and offer creative solutions
- Translate brand elements into plans and go-to-market strategies
- Lead creative development to motivate the target audience to take action
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Align the company around the brands direction, choices and tactics
- Define and manage the brand communication strategy using a variety of media.
- Develop and maintain a strong brand identity across all marketing channels.
- Develop and manage the marketing budget, including forecasting and reporting on performance metrics.
- Establish and maintain brand budgets.
- Collaborate with the Sales & marketing team to generate and qualify leads, and to develop sales collateral and presentations.
**REQUIREMENTS**
- Bachelor’s Degree in Marketing, Advertising or related field
- 3 to 5 years of experience in a similar role
- Proven work experience as a brand & communication or product management or similar role, preferably in the Chat/messaging industry.
- Good and creative writing skills.
- Analytical and synthesis skills.
- Proficient in the use of communication tools
- Exceptional verbal & report presentation abilities
**Salary**: ₹15,000.00 - ₹30,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Brand Marketing: 3 years (preferred)
- Branding: 3 years (preferred)
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