Marketing, Branding
1 week ago
Marketing, Brand & Communication.
Experience
- 3+
Job Location - Kolkata
Job Category
Marketing
Location
Kolkata, India
Employment Type
Full time
Responsibility
- Oversee day-to-day management of campaigns and ensure brand consistency
- Facilitate scaling brand and company awareness through various social media channels
- Work with the brand to create and implement social media strategies
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
- Oversee the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
- Design, build, and maintain our social media presence.
- Maintain liaison with Sales Team in terms of support in Lead generation
**Requirements**:
- Bachelor’s degree in marketing/ journalism/ mass communication/ public relations/ or related field
- Relevant experience in designing unique marketing campaigns
- Strong understanding of marketing strategy and knowledge of how to effortlessly utilize these concepts throughout various forms of outreach, primarily in the digital ecosystem
- Good knowledge of content writing
- Strong understanding of all social platforms and their features
- Hands-on experience in media promotions to drive strong social reach
- Stronghold on platform insights and analytics and accordingly using it to tweak the digital strategy
- ORM knowledge will be considered an added advantage
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