Marketing Branding Consultant

5 days ago

Kolkata, West Bengal, India Vikram Solar Full time

JOB DESCRIPTION – GM/DGM – Marketing Branding

Location:
Kolkata

Reporting To:
AVP – Marketing & Internal Sales

Role Level:
GM/DGM

Business Unit:
Marketing

1. ROLE SCOPE

  • Team Size:
    As per organization structure
  • Direct Reports:
    Brand, Digital & Communication teams
  • Cost Centre:
    Marketing

2. PURPOSE OF THE ROLE (Compact Summary)

  • Drive and align brand identity with business goals across domestic and international markets.
  • Lead digital transformation through data-driven strategies for enhanced engagement, conversions, and revenue.
  • Integrate brand and digital strategies to improve customer experience and market visibility.
  • Champion innovation and position the company as a future-ready, technology-driven brand.

3. KEY RESPONSIBILITIES & KPIs

A. Brand Leadership & Strategy

Responsibilities

  • Develop and implement brand vision, positioning, and annual brand plans.
  • Ensure consistent brand communication across markets and channels.
  • Allocate resources effectively and drive brand visibility, credibility, and advocacy.

KPIs

  • Brand Awareness & Recall
  • Digital Engagement Levels
  • Lead Generation & Conversion
  • Customer Experience Scores
  • ROI & Cost Efficiency
  • Team Performance & Collaboration

B. Brand Communication & Activation

Responsibilities

  • Develop and execute integrated advertising and promotional campaigns.
  • Lead multi-city brand activations, events, and media initiatives.
  • Anticipate communication trends; evaluate and optimize campaign effectiveness.
  • Manage and challenge creative & media agencies for high-quality output.
  • Support regional teams with GTM plans and promotional alignment.

C. Digital Marketing Leadership

Responsibilities

  • Drive digital-first communication; strengthen brand presence across platforms.
  • Lead SEO, SEM, performance marketing, social media, email, and display campaigns.
  • Use analytics to optimize ROI and conversion funnels.
  • Stay ahead of emerging digital tools, tech, and consumer trends.

4. OPERATING NETWORK

Internal:

Marketing, Sales, Product, Corporate Communications, HR, Finance, Regional Teams

External:

Creative Agencies, Media Buying Agencies, Digital Agencies, Event Partners, Research Agencies, PR Agencies

5. ROLE REQUIREMENTS

Education

  • Essential:
    Master's in Business Management/Communication from a premier institute.

Experience

  • 16–18 years
    in Marketing for domestic/international consumer brands.
  • Strong exposure to brand building, brand repositioning, portfolio management.
  • FMCG/FMCD/Auto experience preferred.
  • Expertise in digital marketing, media planning, and customer insights.
  • Experience in large-format events and multi-city activations.

6. CORE & LEADERSHIP COMPETENCIES

Core Competencies

  • Strategic Brand Management
  • Digital Marketing & Automation Tools
  • Data-Driven Decision Making
  • Innovation & Trend Adoption
  • Customer Journey & Experience Design
  • Communication & Storytelling

Leadership Competencies

  • Strategic Vision & Judgment
  • Stakeholder Influence
  • Talent Development & Team Leadership
  • Execution Excellence
  • Change Leadership & Resilience
  • Cultural Intelligence & Ethical Governance

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