Social Media Evangelist

1 week ago


Chennai Tamil Nadu, India Fabriplay Full time

**About Fabriplay**

Fabriplay is a SaaS platform built to empower **bespoke clothing boutiques and fashion designers**. From **customer measurements and 3D visualizations to order tracking and client engagement**, we help boutiques digitize their operations and scale with ease.

We are now looking for a **Social Media Evangelist** — a storyteller, trend-spotter, and brand builder who can bring Fabriplay’s vision to life across digital platforms.

**Role: Social Media Evangelist**

As a Social Media Evangelist, you’ll be the **voice and face of Fabriplay online**. You’ll create engaging, stylish, and educational content that resonates with boutique owners, fashion designers, and industry communities, making Fabriplay a trusted name in fashion-tech.

**Key Responsibilities**
- Develop and execute Fabriplay’s **social media strategy** across Instagram, LinkedIn, YouTube, and emerging platforms.
- Create **high-quality content** (posts, reels, carousels, short videos) showcasing boutique success stories, product benefits, and industry trends.
- Drive **community engagement**: reply to comments, join fashion-tech conversations, and foster boutique networks.
- Collaborate with product and sales teams to turn customer insights into relatable campaigns.
- Track analytics and optimize campaigns for **reach, engagement, and conversions**.
- Experiment with **influencer collaborations** and boutique showcases.

**Who You Are**
- 2+ years of experience in **social media, content creation, or digital marketing**.
- Strong storytelling ability with a creative eye for design and fashion.
- Hands-on experience with tools like **Canva, Figma, or video editing apps**.
- Comfortable being **on-camera** (optional) to humanize Fabriplay’s story.
- Data-driven: know how to interpret insights and tweak campaigns.
- Passion for **fashion, SaaS, or startups** is a big plus.

**Why Join Fabriplay?**
- Shape the digital identity of a **fast-growing fashion-tech startup incubated at IIT Madras**.
- Freedom to experiment with bold ideas and see direct impact.
- Be part of a passionate team building for the **global bespoke clothing industry**.

Think you can make Fabriplay go viral among boutiques & designers?

Pay: ₹8,665.80 - ₹25,221.85 per month

Application Question(s):

- What is your biggest achievement in social media engagement from your prior experience?

Work Location: In person



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