Social Media Executive

2 weeks ago


Chennai Tamil Nadu, India KOKA Software Technology Private Limited Full time

**Key Responsibilities**:

- Develop, implement, and manage social media strategy.
- Create, curate, and manage published content (images, video, written) across platforms like Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, and YouTube.
- Monitor SEO and web traffic metrics related to social platforms.
- Collaborate with designers, content creators, and other marketing team members to align social media efforts with broader campaigns.
- Track and report on social media analytics, campaign performance, and KPIs.
- Stay up to date with the latest social media trends, tools, platforms, and best practices.
- Manage paid social media advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
- Engage with followers, respond to queries in a timely manner, and monitor customer reviews or feedback.
- Coordinate with influencers and brand ambassadors when required.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 1-3 years of experience in social media marketing or digital marketing.
- Strong knowledge of major social media platforms and social media analytics tools.
- Experience with social media scheduling tools (e.g., Buffer, Hootsuite, Later).
- Creative mindset with excellent communication and copywriting skills.
- Ability to analyze data and make data-driven decisions.
- Basic understanding of SEO, web traffic metrics, and Google Analytics.
- Experience with graphic design tools like Canva or Adobe Creative Suite is a plus.

**Job Types**: Full-time, Internship

Pay: ₹8,618.47 - ₹34,309.39 per month

**Benefits**:

- Cell phone reimbursement
- Food provided
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Fixed shift

Work Location: In person



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