Performance Marketing Executive

6 days ago

Gurugram Haryana, India Why Shy Full time

**Job Overview**:
**Key Responsibilities**:

- Create and optimize paid social media campaigns (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement.
- Manage display advertising campaigns, including programmatic buying and retargeting strategies.
- Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
- Monitor and analyze campaign performance metrics, including CPC, CTR, CPA, ROI, and conversion rates.
- Use data-driven insights to adjust strategies and optimize budget allocation across channels.
- Collaborate with the content and creative teams to develop compelling ad creatives and landing pages.
- Stay up-to-date with industry trends, algorithm changes, and best practices in digital marketing.
- Prepare and present regular performance reports to stakeholders, providing actionable recommendations for continuous improvement.
- Develop, implement, and manage paid search campaigns (Google Ads, Bing Ads) to drive traffic and conversions.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in performance marketing, digital advertising, or a similar role.
- Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and others.
- Strong analytical skills with experience in using tools like Google Analytics, SEMrush, or similar.
- Experience with A/B testing and conversion rate optimization.
- Ability to interpret data, identify trends, and make data-driven decisions.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Excellent written and verbal communication skills.
- Certification in Google Ads or other relevant digital marketing certifications is a plus.

Pay: ₹240,000.00 - ₹360,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- We must fill this position urgently. Can you start immediately?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 2 years (required)
- Facebook Advertising: 2 years (required)
- Google Ads: 2 years (required)

**Language**:

- English (required)

Work Location: In person

Application Deadline: 19/10/2024
Expected Start Date: 21/10/2024

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