Performance Marketing Executive

7 days ago


Gurugram Haryana, India Probo Full time

**About Us**: At its heart, Probo is an **opinion trading platform** building prediction markets for India. On Probo, users can find questions on many topics of their interest, like sports, news, finance and many more. Users can swipe **yes or no** to express their opinion and place trade(s), and by doing so they enter into an event contract with another user on the other side of the trade. Probo is a matching engine that enables the execution of this event contract.

**We are also backed by the finest institutional investors in the form of Sequoia and Elevation (formerly SAIF Partners).**

**What are we looking for?**
- **Believers**: Wars are not won by mercenaries but by true believers. Believers who walk the talk.
- **Insatiable curiosity**: You keep a learner's mindset. Undeterred by past credentials, you are perennially willing to grow as a person and professional.
- **Obsession for great products**: You understand the difference between good and great products. You are obsessed with building great things and never settle.
- **Problem solvers**: You understand people. You understand problem-solving. You know how and when to marry the two.

**Role Overview**

**Key Responsibilities**
- Plan, execute, and optimize paid marketing campaigns across platforms such as Google, Meta Ads, programmatic DSP’s, and other app marketing platforms.
- Develop and manage budgets, ensuring efficient allocation for maximum ROI.
- Continuously analyze campaign performance to identify areas for improvement.
- Implement A/B testing for creatives, ad copies, and landing pages to improve conversion rates.
- Track key performance indicators (KPIs) such as impressions, clicks, CTR, CPC, CPM’s, IPM’s, conversions/events.
- Generate detailed performance reports and actionable insights for stakeholders. Automate daily/weekly/monthly reports.
- Identify and create custom audience segments for precise targeting.
- Optimize campaigns based on customer behavior, demographics, and psychographics.
- Work closely with creative teams to ensure high-performing ad visuals and copy.
- Experiment with new channels, ad formats, and strategies to expand campaign reach and efficiency.

**Qualifications and Skills**
- 2-4 years of **experience** in performance marketing or similar roles preferable in the **RMG category**.
- Strong analytical skills with experience using tools such as **GA4, Appsflyer, SQL.**:

- Experience with conversion tracking, pixel setup, and remarketing strategies.
- Ability to handle big budgets with cross collaboration expertise.

**Next steps**
Finally, if this tickles your bones and you know what it takes to build magical user experiences, this is definitely the right place for you.
Check out our app **here



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