Field Integrated Marketing

**Field Integrated Marketing**:
Multiple Locations, India

Date posted

**Jul 02, 2025**
- Job number

**1838470**
- Work site

**Up to 50% work from home**
- Travel

**25-50**%**
- Role type

**Individual Contributor**
- Profession

**Marketing**
- Discipline

**Field Integrated Marketing**
- Employment type

**Full-Time**

**Overview**:

- The Experiential Marketing Manager aligns events and experience programs to overall strategy and guidelines. They seek opportunities to learn about new events or experiences that occur across the business, market, and/or competitors, and implements an event brief and executes stakeholders' vision for an existing event in partnership with senior-team members. They are responsible for managing ongoing communication and relationships with core internal and/or cross-functional marketing teams and third-party events management for a specific event. They will create event plans, creative marketing, and experience wire frames to support defined business objectives, as well as ensure seamless event process flow and marketing execution landing. The person must be able to manages an event from beginning to end, ensuring tactical plans and creative execution are carried out effectively for the event and fall within predefined budget and production schedule. They will hold accountability for managing an event budget end to end, drive the metrics process by highlighting potential key performance metrics and determe how to tie metrics to a specific event. They will partner with stakeholders to identify and create event metrics, considering how to measure success based on a particular event's objectives.

**Qualifications**:

- Required/minimum qualifications
- 3+ years business to business, business to consumer, digital, or experiential/event marketing experience OR equivalent experience.
- Additional or preferred qualifications- Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 6+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry OR equivalent experience.
- 5+ years marketing experience in a large multinational organization or creative/media agency.

**Responsibilities**:

- Customer Experience
- Implements an event brief and executes stakeholders' vision for an existing event in partnership with senior team members. Works closely with team members, shared services, production personnel, and agencies to realize the event's design and objectives. Verifies an event's brief serves overarching objectives and target audience. Aligns event or experience design and execution to One Microsoft vision and values. Maintains a strong focus on accessibility and inclusion when executing an event or experience. Ensures events and experiences provide a safe space for attendees to have a great experience.
- Leveraging Insights
- Partners with stakeholders to identify and create event metrics, considering how to measure success based on a particular event's objectives. Continually connects with measurement team to refine metrics. Verifies event metrics are embedded into an event's design. Ensures consistent event insights are gathered. Assists in evaluation process to determine if metrics were achieved. Contributes to consolidating key outcomes, insights, and opportunities for improvement from events and/or programs. Learns from findings and implements best practices.
- Drives the metrics process by highlighting potential key performance metrics and determining how to tie metrics to a specific event. Leverages business analytics and relevant metrics to drive business impact of the event. Connects a specific event or experience program to a targeted audience. Determines what type of demographic would be best to target based on event and/or program details. Aligns event content, agenda, and promotional strategy with the needs of the targeted audience and core objectives. Considers how to connect an event to broader sales objectives and return on investment (ROI) on products and services. Advises core/project team on how to achieve performance metrics and maximize the impact of an event.
- Marketing Strategy
- Aligns events and experience programs to overall strategy and guidelines. Contributes to discussions regarding budgets and production/workback schedules. Builds a clear linkage between core team or product group's strategic priorities and events. Ensures events adhere to branding, content, and timing standards in order to create a consistent Microsoft experience. Considers how to evolve events to increase the impact of multiple core teams.
- Seeks opportunities to learn about new events or experiences that occur across the business, market, and/or competitors. Implements plans to create new events or experiences from senior leaders, contributing to their design and development where applicable.
- Project Management
- Man