Director of Integrated Marketing

Locations—India (Remote) About Us: Platform9: A Better Way to Go Cloud Native Platform9 is the leader in simplifying enterprise Private Clouds. Founded by a team of VMware cloud pioneers, we are dedicated to transforming IT operations. Our flagship product, Private Cloud Director, turns your existing hardware into a full-featured, future-ready private cloud. We innovate across what we build and how we deliver it, staying focused on a next-generation, open private cloud while holding ourselves to one standard: exceptional customer outcomes. Enterprises are selecting Platform9 to replace legacy virtualization because it eliminates operational risk and complexity. Private Cloud Director is designed for the experienced infrastructure team, offering a familiar GUI experience for managing VMs and containers, seamless integration with your existing hardware and third-party storage, and critical enterprise features (HA/DR, scale, reliability) built-in. This enables IT teams to gain robust API control and a user experience they trust—rooted in customer obsession and an owner’s mindset. We share context quickly and candidly to keep decisions moving. With over 30,000 nodes in production at some of the world’s largest enterprises, including Cloudera, EBSCO, Juniper Networks, and Rackspace, Platform9 is the proven path to achieving true vendor independence and operational consistency. We are an inclusive, globally distributed company backed by prominent investors, supported by a partner ecosystem of resellers, systems integrators, MSPs, and technology vendors committed to driving private cloud innovation and efficiency. Our values—innovation, customer obsession, ownership, radical candor, and excellence—guide how we build and support every deployment. Position Summary: This senior role serves as the strategic right-hand to the Head of Marketing, responsible for developing and driving the global integrated marketing strategy, ensuring brand strength, maximizing digital experience, and accelerating revenue growth in the enterprise IT infrastructure segment. This Director will be the lead architect for strategies that build mental availability (for out-of-market buyers) and high-conversion digital experiences (for in-market buyers). Strategic Development & Integrated Planning - Develop and recommend the global integrated marketing strategy across all touchpoints, including digital, web, content, campaigns, events, OOH, and print, ensuring cohesion and consistency across all channels. - Serve as the internal authority for modern marketing theory (e.g., Mark Ritson, Ehrenberg-Bass, Binet & Field), applying sound principles to all marketing planning and execution. - Ensure the integrated marketing strategy directly supports our singular focus on VMware displacement, driving maximum share-of-wallet in target enterprise accounts. - Lead the development of strategies to build Category Entry Points (CEPs) for the brand, focusing on establishing durable mental availability with "out-market" buyers via broad-reach, emotional campaigns (the "Long" strategy). - Develop the annual strategic marketing plan and provide data-driven recommendations for budget allocation across brand building, performance marketing, and digital platform initiatives. - Ensure all marketing activities are deeply aligned with the complex, long enterprise sales cycle and overall business objectives. Digital Experience & Web Strategy - Develop and manage the strategic roadmap for the company's core website and overall digital experience (UX/UI, content utility, platform health), ensuring it serves as the most effective sales enablement and brand asset. - Prioritize digital initiatives that enhance "in-market" buyer activation (the "Short" strategy) and enable the smoothest possible transition into the sales cycle upon high purchase intent. - Collaborate with MOPS on the infrastructure and data integrity across the marketing technology stack (HubSpot and Analytics), ensuring high-quality data informs strategic recommendations. - Partner with Product Marketing and Engineering to ensure the website and digital assets accurately reflect product positioning and technical value for the enterprise audience. Enterprise Campaign Strategy & Roadmap - Direct the planning and execution oversight of all Integrated Campaigns, coordinating efforts between digital performance (managed by the Digital Marketing Lead), brand marketing, content, and events. - Establish frameworks to measure the effectiveness of Brand Building activities (e.g., brand tracking, mental availability) alongside Demand Activation metrics (pipeline, revenue). - Align all Brand Building and Demand Activation activities to our narrative, ensuring seamless communication from broad awareness to high-intent conversion. - Guide the team in developing audience segmentation and messaging strategies that resonate with diverse persona groups within large enterprise buying centers. Team Leadership & Partnership - Serve as the Head of Marketing's primary strategic partner and "right-hand," executing our strategic vision. - Provide executive-ready updates focused on Market Momentum and Revenue Impact, using the Hypothesis > Validation > Scale model to guide investment recommendations. - Manage and mentor a high-performing team, including the Digital Marketing Lead and Design resources, fostering a culture of data-driven experimentation and strategic application of marketing theory. - Own the relationships with external agencies (Brand, Media Planning, Creative, Web/Digital), ensuring all partners execute against the defined integrated strategy and vision. Skills & Qualifications - 8+ years of progressive experience in integrated marketing, digital strategy, or brand management, with significant experience in Enterprise B2B or IT Infrastructure/Software sectors. - 3+ years in a management or director-level role, successfully leading and developing marketing teams. - Deep foundational knowledge of modern marketing theory (Ritson, Ehrenberg-Bass, Binet & Field) and a proven ability to apply these principles to create impactful strategies. - Demonstrated experience in developing ABM strategy and roadmaps within complex enterprise sales environments. - Expertise in web strategy and governance, understanding UX, SEO, and the role of the website as a conversion and brand asset. - Exceptional communication skills, specifically the ability to translate complex marketing strategy into clear executive recommendations for senior leadership.