Performance Marketer

**Key Responsibilities**:

- Set up, configure, and manage high-budget campaigns on **Google Ads** and **Meta Ads**, ensuring technical accuracy in tracking, targeting, bidding, and reporting.
- Use **scripts** and **automation tools** (e.g., Google Ads Scripts, Facebook Automated Rules) to streamline campaign management processes.
- Implement and maintain tracking codes, pixels, and conversion tracking for Google Ads and Meta Ads to ensure data accuracy.
- Integrate Google Tag Manager (GTM), Google Analytics, and other tracking platforms to streamline data flows and improve reporting accuracy.
- Troubleshoot and debug tracking or conversion issues, ensuring that all campaign data is captured correctly.
- Use tools like **Google Analytics**, **Google Data Studio**, and **Tableau** to build customized performance reports and dashboards for clients and internal teams.
- Analyze campaign performance, identify technical bottlenecks, and make recommendations for campaign adjustments.
- Dive deep into campaign metrics (CPC, CPA, ROAS, and others) to make data-driven decisions for optimization.
- Implement advanced automation techniques within Google Ads, Meta Ads, and Google Analytics to reduce manual tasks and enhance optimization efforts.
- Develop and maintain automated workflows for campaign optimizations, reporting, and bid adjustments.
- Collaborate with the marketing and creative teams to ensure that campaign designs are implemented correctly and meet performance goals.
- Work with client-facing teams to translate technical metrics into actionable insights and recommendations.
- Conduct A/B testing of ad creatives, landing pages, and audience segments to continuously improve performance.
- Optimize campaigns for budget allocation, targeting, and bidding based on performance data.
- Ensure the proper configuration of **Google Ads**, **Meta Ads Manager**, and other advertising platforms.
- Troubleshoot any issues related to campaign delivery, ad approval, or budget discrepancies.

**Qualifications**:
3-4 years of experience in **performance marketing** with a strong technical focus. Proven expertise in managing high-budget campaigns of **5 crores or more** annually on **Google Ads** and **Meta Ads**.
- **Technical Expertise**:

- Hands-on experience with **Google Tag Manager**, **Google Analytics**, and **Facebook Pixel** for tracking setup and implementation.
- Proficiency in **Google Ads Scripts**, **Facebook Ads Automation Rules**, and **bid management** tools.
- Strong understanding of **tracking pixels**, **server-side tracking**, and **UTM parameters**.
- Google certification will be and added advantage.
- Knowledge of scripting languages (e.g., JavaScript, HTML) for tracking, automation, and advanced customizations within ad platforms.
- Strong analytical skills and experience with tools like **Google Analytics**, **Google Data Studio**, and **Excel** (pivot tables, data manipulation).
- Google Ads Certified, Facebook Blueprint Certification, and any other relevant performance marketing certifications are highly preferred.
- Ability to troubleshoot technical issues in ad campaigns, data tracking, and integrations, ensuring smooth and optimized campaign delivery.
- High degree of accuracy and attention to detail when working with tracking codes, scripts, and budget allocations.
- Strong communication skills to explain complex technical data in a clear and concise manner to clients and internal teams.
- Ability to manage multiple campaigns, budgets, and stakeholders efficiently.

Pay: ₹30,000.00 - ₹40,000.00 per month

Schedule:

- Day shift

Work Location: In person