Brand Strategist

**Job Title: Content Strategist (Brand Solutions Team)**

**Location**:Bandra,Mumbai
**Experience**: 2-3 years
**Salary**: Based on Interview (Drawn CTC)
**Education**: Graduate/Post Graduate
**Working days**:Mon to Fri

**Company Overview**:
We are a dynamic digital marketing agency with a diverse portfolio of clients spanning industries such as education, finance, fashion, and more. Our team is driven by innovation, creativity, and a passion for delivering impactful results. As we continue to grow, we’re seeking a **Content Strategist** to join our **Brand Solutions team**. In this role, you'll be responsible for developing creative strategies, managing influencer campaigns, and ensuring smooth collaboration between clients, vendors, and internal teams. This is a fantastic opportunity for someone who thrives in a fast-paced environment and loves driving engagement through strategic content and influencer marketing.

**Key Responsibilities**:
**Content Creation & Support**:

- Design professional pitch decks, client presentations, and strategy documents to clearly communicate ideas and strategies.
- Support brainstorming sessions and strategy discussions, offering creative input for campaigns and content.
- Assist in content creation (when necessary), including social media posts, blogs, and other digital assets, to complement campaigns.

**Campaign Strategy Development**:

- Lead the development of creative concepts and campaigns that align with the brand’s goals and target audience.
- Build storyboards, establish campaign goals, and ensure the effective execution of campaigns from start to finish.
- Manage and track the performance of all campaigns, ensuring they meet the established KPIs and generate maximum engagement and brand visibility.

**Client Relationship Management**:

- Serve as the primary point of contact for clients, maintaining a strong, consultative relationship.
- Pitch new ideas, campaign strategies, and content plans to clients, offering insights and creative solutions.
- Identify upselling opportunities, ensuring clients are presented with innovative strategies and solutions that help them achieve their objectives.

**Influencer Marketing**:

- Identify and select influencers that align with client goals, ensuring they resonate with the target audience.
- Oversee influencer content creation, ensuring it aligns with the brand’s voice and objectives.
- Track and analyze campaign results, providing insights on performance and suggestions for optimization.

**Team Collaboration**:

- Work closely with the creative team to ensure smooth campaign execution and high-quality deliverables.
- Coordinate the timeline of deliverables, ensuring that projects are completed on time and within budget.
- Manage vendor relationships to ensure the seamless integration of external resources into the campaign workflow.

**Market Trends & Competitor Analysis**:

- Regularly analyze competitor activities and industry trends to keep clients’ campaigns relevant and competitive in the market.

**Problem-Solving & Adaptability**:

- Quickly identify challenges and potential roadblocks in campaigns and adjust strategies without compromising quality or client expectations.
- Collaborate with teams to find solutions and implement changes to improve campaign outcomes, ensuring client satisfaction.

**Skills Required**:

- **Strong Communication and Presentation Skills**: You should be able to clearly communicate ideas to clients and internal teams, both verbally and visually.
- **Multitasking Ability**: Ability to manage multiple projects simultaneously while ensuring high quality and timely delivery.
- **Expertise in Visual Storytelling**: You should have a strong understanding of how to tell compelling stories through visual content, especially on social media and digital platforms.
- **Proficiency in Influencer Marketing**: In-depth knowledge of influencer selection, collaboration, and campaign management.
- **Bonus**: Experience with video content creation and editing, adding an extra layer of expertise to enhance campaign strategies.
- **Creative Thinking**: Ability to think outside the box and develop innovative strategies for clients across a variety of industries.

**Required Experience & Education**:

- 2-3 years of experience in content strategy, digital marketing, or influencer marketing (preferably within an agency setting).
- Graduate/Post Graduate degree in Marketing, Communications, Media, or a related field.
- Experience working with a variety of clients across different sectors, such as education, finance, and fashion, is a significant advantage.

**Why Join Us?**
- **Diverse Client Portfolio**: Work with clients from various industries, each bringing unique challenges and opportunities.
- **Collaborative Work Environment**: A supportive and dynamic team environment where ideas are encouraged, and everyone’s input is valued.
- **Opportunity for Growth**: You’ll have ample opportunities to grow your