Brand Strategist

**Position Overview**:
We are seeking a creative and strategic Brand Strategist to join our dynamic team. The Brand Strategist will be responsible for developing and executing brand strategies that align with the company’s goals and vision. This role involves market research, competitor analysis, and close collaboration with marketing, design, and product teams to ensure consistent brand messaging across all platforms.

**Key Responsibilities**:

- **Brand Development and Strategy**:

- Develop and execute comprehensive brand strategies to enhance the company's market position and reputation.
- Ensure brand identity (visual and messaging) remains consistent across all touchpoints, including digital platforms, advertising, and packaging.
- Conduct consumer research to understand market trends, customer needs, and competitor strategies.
- Develop brand guidelines and ensure all internal and external communications adhere to them.
- **Market Research & Analysis**:

- Analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
- Gather insights and data to develop positioning strategies that resonate with target audiences.
- Use analytics tools to track the performance of branding campaigns and initiatives, adjusting strategies as needed.
- **Cross-functional Collaboration**:

- Work closely with the marketing, design, and product development teams to ensure brand consistency in all campaigns, products, and communications.
- Collaborate with content creators, designers, and social media teams to produce engaging and on-brand content.
- **Campaign Management**:

- Oversee the development and execution of marketing campaigns, ensuring they align with brand guidelines and resonate with the target audience.
- Evaluate and optimize campaigns for better engagement and conversion.
- **Brand Positioning & Messaging**:

- Define and communicate the brand’s unique value proposition (UVP) to differentiate it from competitors.
- Craft clear, concise, and compelling messaging to ensure the brand speaks to the right audience in a meaningful way.
- **Monitor & Report on Brand Performance**:

- Track and report on the effectiveness of brand strategies and campaigns.
- Use data insights to refine and optimize brand strategies and improve customer engagement.
- **Brand Partnerships**:

- Identify and collaborate with strategic brand partners to extend brand reach and increase brand visibility.

**Qualifications**:

- MBA in Marketing, Business Administration, Communications, or related field.
- years of experience in brand strategy, marketing, or related fields.
- Strong understanding of consumer behavior, market research, and branding principles.
- Excellent communication, presentation, and interpersonal skills.
- Creative and innovative thinking with a keen eye for detail.
- Proficient in using analytics tools (e.g., Google Analytics, Social Media Insights) and brand management platforms.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Pay: ₹18,064.81 - ₹58,322.23 per month

Schedule:

- Day shift
- Evening shift
- Fixed shift
- Monday to Friday
- US shift
- Weekend availability

Ability to commute/relocate:

- Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Have you ever developed a brand's messaging from scratch?
- Have you ever worked with design teams to ensure brand visuals are on-point with strategy?
- Have you used analytics tools like Google Analytics or social media insights to assess campaign success?
- Do you have experience developing and executing brand strategies for a company or product?
- What is your Current CTC?
- What is your Expected CTC?

**Education**:

- Master's (required)

**Experience**:

- Marketing: 4 years (required)
- Branding: 4 years (preferred)

Work Location: In person

Application Deadline: 06/03/2025