Team Member

3 days ago

Maharashtra, India Aditya Birla Group Full time

To promote Brand and drive towards purchase in Markets
- Provide inputs for market feasibility analysis from a marketing POV
- o Study of Specific Marketing Needs, mediums available and target audience
- o Preparation of Brief and Creative Development in line with the master campaign
- o End to End Creation and Sustenance of Focused Campaigns in collaboration with the central marketing team. Amplifying the campaign in co-ordination with the marketing team at HO - BTL, Digital, PR
- o Training and Cascade of the campaign to our representative and EM Distribution
- o Tracking and Feedback for tweaks
- o Analytics support for monitoring effectiveness of sale and utilisation of budgets
- o Marketing advisory for local campaigns keeping the Organisation Mandate in mind

To design and develop a BOP to help distribution achieve wider penetration
- Creation of the branded program for advisor recruitment
- o Creation and Cascade of Communication
- o Monitor and improvement of feedback

To increase brand recall amongst distribution for Business Development and expansion of market
- To create visibility and sales tools in markets to help penetrate newer customer and drive channel preference
- o POS to be developed to get customers drive consideration of the product
- o Marketing support with respect to product literature

To promote newer avenues of distribution through relevant marketing tools
- Promotion of newer channels launched in emerging markets. For ex: Payment Banks
- o Drive relevance and training
- o Promoting Usage

**Qualifications**:
Other Degree

**Minimum Experience Level**:
7-10 Years

**Report to**:
Senior Chief Manager

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