Google & Meta Ad Expert

3 days ago

Panchkula, India Veda Harvest Full time

**ob description**

**About the role**:
Key Responsibilities:
**1. Paid Ad Campaign Management**:

- Plan, create, and manage campaigns across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, and YouTube Ads.
- Execute end-to-end campaign management from strategy to implementation and optimization.
- Optimize campaigns to drive high-quality traffic and conversions across both B2C and B2B segments.

**2. SEO and Backlinking (Supportive Role)**:

- Collaborate with SEO teams to implement strategies that improve organic search rankings.
- Support backlink acquisition efforts to strengthen domain authority.

**3. Retargeting & Conversion Tracking**:

- Set up and manage retargeting campaigns to re-engage users and boost retention.
- Use attribution models, tracking links, and pixel IDs to monitor and improve conversion performance.

**4. Keyword & Competitor Analysis**:

- Conduct in-depth keyword research and competitor analysis to guide campaign strategy.
- Use insights to enhance ad targeting and increase ROI.

**5. Performance Analysis & Reporting**:

- Analyze key performance metrics (CPC, ROAS, CTR, CAC, etc.) to track campaign success.
- Prepare detailed reports with actionable insights and recommendations.

**6. Strategic Collaboration**:

- Work closely with content creators, designers, and developers to align ad creatives with goals.
- Contribute to the development of customized campaign strategies for ecommerce.

**7. Continuous Optimization**:

- Conduct A/B tests on creatives, targeting, landing pages, and copy.
- Stay updated with platform changes, algorithm updates, and best practices in digital advertising.

Qualifications:

- 3+ years of hands-on experience managing Google and Meta Ads (experience in ecommerce preferred).

Proficient in:

- Google Ads Manager, Meta Ads Manager
- Google Analytics, GA4, Tag Manager
- SEMRush, Ahrefs
- Excel (advanced-level for data analysis)
- Deep understanding of consumer behavior and marketing psychology.
- Experience with attribution modeling, retargeting techniques, and conversion tracking setups.
- Strong analytical, strategic, and problem-solving skills.
- Excellent communication and collaboration abilities.

Pay: ₹9,000.00 - ₹40,000.00 per month

Work Location: In person

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