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Education Marketing Executive

3 weeks ago

Salt Lake Kolkata West Bengal, India UN IT ERP ACADEMY Full time

**Key Responsibilities**:

- **Marketing Strategy**:

- Develop and implement marketing plans to promote IT education programs (e.g., ERP, web development, data science, cybersecurity, etc.).
- Conduct market research to identify demand, trends, and competition in the education and tech sectors.
- **Digital Marketing**:

- Create and manage content for social media, websites, and blogs.
- Run paid ad campaigns on Google, Facebook, LinkedIn, and other relevant platforms.
- **Lead Generation**:

- Execute campaigns to attract student leads for IT courses.
- Track, measure, and report campaign performance (ROI and KPIs).
- **Branding & Outreach**:

- Promote the brand through webinars, seminars, and tech events.
- Collaborate with academic institutions, colleges, and coaching centers.
- Organize promotional events, campus drives, and exhibitions.
- **Partnerships & Sales Support**:

- Coordinate with sales teams to support enrollment targets.
- Build partnerships with corporates and placement partners.

**Requirements**:

- Bachelor's degree in Marketing, Business, IT, or related field (MBA preferred).
- 2+ years of experience in education or tech marketing.
- Familiarity with digital marketing tools (Google Ads, Meta Business Suite, CRM platforms).
- Strong communication, content writing, and analytical skills.
- Ability to work independently and manage multiple projects.

**Preferred Skills**:

- Knowledge of IT training programs and certifications (e.g., ERP, Python, Java, AWS, etc.)
- Experience in B2C or B2B education marketing.
- Understanding of the education landscape in India or the target geography.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Language**:

- English (preferred)

Work Location: In person