Copywriter and News Editor

1 day ago

Gota Ahmedabad Gujarat, India Gracia Marcom Full time

**Job Title: Copywriter and News Editor**

**Department**: Content & Editorial
**Reports To**: HR Manager / Creative Director

**Objective**:
To craft clear, direct, SEO-optimized content that resonates with the target audience, supports lead generation, and reflects journalistic integrity. The role demands the ability to write sharp, emotionally intelligent, and trend-driven copy with a deep understanding of press release standards, audience psychology, and digital content ecosystems.

**Core Responsibilities & Deliverables**:
1. **Content Strategy and Client Understanding**
- Develop deep understanding of client products/services.
- Conduct interviews and collaborate with client servicing team to gather insights.
- Create buyer personas and validate them with clients.

2. **Copy Creation Across Channels**
- Ensure SEO alignment: keyword integration, meta descriptions, interlinking.
- Tailor voice and tone as per industry and client needs.

3. **News & Press Content Development**
- Draft professional press releases that meet media standards.
- Conduct interviews, synthesize information into compelling news-style content.
- Write newsletter features and industry articles.

4. **AI-Assisted and Emotionally Intelligent Writing**
- Use tools like ChatGPT to accelerate drafts and ideation.
- Integrate emotional storytelling with data insights and trend analysis.
- Leverage analytics and user behavior reports to guide content topics and formats.

5. **Proofreading and Final Review**
- Review and edit all written content for clarity, grammar, flow, and brand consistency.
- Ensure zero-error submissions.

6. **Content Collaboration & Presentation**
- Collaborate with marketing, design, and strategy teams.
- Present drafts and final content to internal stakeholders and clients.
- Revise based on feedback and optimize iterations.

7. **Growth & Upskilling**
- Stay current with SEO, content trends, and editorial standards.
- Refine skills in data-informed storytelling and UX writing.
- Prepare to grow into a Senior Editorial/Content Lead role.

**Measurement Metrics**:

- Content delivery turnaround time
- SEO keyword ranking improvements
- Engagement metrics (CTR, time on page, shares)
- Press release pickup rate and media mentions
- Client satisfaction and revision cycles

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Paid time off

Schedule:

- Day shift

Work Location: In person

Application Deadline: 15/05/2025
Expected Start Date: 02/06/2025

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