Performance Marketer

1 week ago

Bhiwandi, India Advest Labs Full time

Job Title : Performance Marketer / Media Buyer

Location : Permanent Remote - Work from Anywhere

Employment Type : Full-time

About Advest Labs Media:
We’re a performance marketing agency for D2C eCommerce brands, helping our clients scale exponentially & profitably.

What do you get?
- Competitive Salary
- Above average career growth, appraisals and benefits
- A chance to work with some of the top brands in eCommerce
- Work from anywhere

Education - No formal education/degree necessary

Experience
- 2+ years of digital marketing experience
- Knowledge of Meta Ads with Conversions/Sales as the goal
- Knowledge of Google Ads with Conversions/Sales as the goal

Skills
- Excellent written and verbal communication skills
- Well versed with Google Sheets/Microsoft Excel
- Ability to provide insights regularly from current and historic data and trends
- Willingness to unlearn and relearn quickly if the situation demands
- Good team player
- Highly organised with excellent attention to detail
- Good Googling and Troubleshooting skills
- Self Managed

Bonus points if you have
- Experience of running ads optimised for sales conversions & leads
- Experience in client facing roles
- Prior basic knowledge in shopify coding and web development
- Copywriting experience in writing creative briefs, ad copies and video ad scripts

What’s necessary
- Laptop
- Stable internet connection and power backup
- Availability as per Indian Standard Time (IST)
- A desire to learn the best practices and the latest trends

Note: This is a cross functional role and you’ll need to work alongside marketers, creative designers, web developers, etc. If you have a go-getter attitude and are always looking for the next challenge, this role might be a great fit for you.

Roles and responsibilities
- Plan and launch campaigns with conversions/sales objectives across Meta Ads and Google Ads.
- Create daily/weekly/monthly high-level progress reports in Google Sheets on campaign performance, advise next steps, and share any learnings vis-a-vis messaging, targeting etc.
- Optimising campaigns for cost and performance while managing the cost per acquisition
- Drive marketing effectiveness through continuous audience and creative testing (A/B).
- Navigate cross functional relationships with clients, creative, and marketing teams to test, scale, and optimise new growth channels.
- Execute on weekly & monthly plans to grow the clients’ revenue and manage marketing budgets across multiple channels.
- Consistently deliver on user ROAS and revenue targets.
- Come up with creative briefs, ad copies and video ad scripts.
- Communicate with internal stakeholders on a regular basis to report on ad accounts and overall campaign health and provide recommendations to enhance performance.

Pay: ₹8,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

**Location**:

- Bhiwandi, Maharashtra (required)

Work Location: Remote

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