Marketing Executive

5 days ago

Bhiwandi, India Raft Consultancy Full time

**Job Title: D2C Marketing Executive**

**Work Mode
- 5.5 Days Work From Office (Satuday half day)**

**Responsibilities**:
**Retention Marketing**: Develop and implement strategies to enhance customer retention. Create targeted campaigns to keep customers engaged and increase their lifetime value.

**Marketing Tools**: Utilize marketing automation tools like Contlo, WebEngage, and MoEngage to plan and execute effective marketing campaigns. Familiarity with these tools is crucial.

**Shopify Expertise**: Leverage your knowledge of the Shopify platform to optimize the online shopping experience, improve website performance, and ensure seamless integration with marketing efforts.

**Data Analysis**: Regularly analyze campaign data, customer behavior, and key performance indicators to make data-driven decisions. Adjust strategies as needed to achieve marketing goals.

**A/B Testing**: Plan and execute A/B tests to optimize marketing campaigns and improve conversion rates. Continuously experiment with new ideas to stay ahead of the competition.

**Content Creation**: Collaborate with the content team to create engaging and persuasive content that resonates with the target audience and aligns with the brand's messaging.

**Budget Management**: Responsible for managing marketing budgets, ensuring cost-effectiveness, and optimizing spending to achieve the best ROI.

**Competitive Research**: Keep abreast of industry trends, competitor strategies, and emerging technologies to stay competitive and innovative in the D2C market.

**Reporting**: Generate regular reports on campaign performance, ROI, and customer engagement metrics. Present findings and recommendations to the management team.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- Proven experience in D2C marketing and retention strategies.
- Proficiency in marketing tools like Contlo, WebEngage, and MoEngage.
- Strong understanding of Shopify and e-commerce platforms.
- Excellent analytical skills with a data-driven approach to decision-making.
- Creative mindset with strong communication and content creation skills.
- A/B testing and optimization experience.
- Strong organizational and project management skills.
- Budget management and financial acumen.
- Knowledge of the latest marketing trends and technologies.
- Results-oriented with a focus on achieving measurable marketing objectives.

**Job Types**: Permanent, Full-time

**Salary**: ₹40,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Bhiwandi, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have your own laptop?

**Education**:

- Bachelor's (preferred)

**Experience**:

- D2C Marketing: 2 years (preferred)

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