Social Media Sales Associate

4 days ago

Andheri Mumbai Maharashtra, India Purved Innovators Full time

COMPANY NAME: Purved Innovators:
Location: Mumbai

**Salary**: 20000 to 30000.

A "Social Media Marketing Manager with Sales and Marketing" job description would entail developing and executing social media strategies to not only build brand awareness and engagement but also directly drive sales leads and conversions, often requiring close collaboration with the sales team to align marketing efforts with sales pipelines and customer interactions across various social media platforms.

Key Responsibilities:

- **Social Media Strategy Development**:
Create and implement comprehensive social media strategies aligned with overall sales and marketing goals, identifying target audiences on relevant platforms and developing content calendars to engage them effectively.
- **Content Creation and Curation**:
Generate high-quality, engaging content for social media platforms including text, visuals, videos, and live streams, ensuring consistency with brand messaging and sales objectives.
- **Campaign Management**:
Design and execute targeted social media campaigns to generate leads, drive website traffic, promote product launches, and increase customer acquisition, tracking key performance indicators (KPIs) to measure success.
- **Community Management**:
Actively engage with followers on social media, respond to comments and messages promptly, address customer concerns, and foster positive brand interactions.
- **Sales Lead Generation**:
Utilize social media platforms to identify and nurture potential leads, directing qualified prospects to the sales team through targeted campaigns and lead capture mechanisms.
- **Social Listening and Analysis**:
Monitor social media conversations to identify trends, customer sentiment, and potential issues, leveraging insights to inform marketing strategies and sales approaches.
- **Influencer Marketing**:
Collaborate with relevant influencers to expand brand reach and drive engagement through sponsored content and partnerships.
- **Reporting and Analytics**:
Track social media performance using analytics tools, providing regular reports to stakeholders on key metrics like impressions, engagement, click-through rates, and conversion rates, identifying areas for optimization.
- **Sales Team Collaboration**:
Work closely with the sales team to align social media campaigns with sales initiatives, providing sales reps with relevant social media content to support their outreach efforts.

Required Skills and Qualifications:

- Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) and their best practices
- Proven experience in developing and executing successful social media marketing campaigns
- Excellent content creation and copywriting skills
- Analytical skills to measure campaign performance and identify areas for improvement
- Ability to manage multiple projects and meet deadlines
- Strong communication and interpersonal skills to collaborate with sales teams and stakeholders
- Familiarity with social media management tools (Hootsuite, Sprout Social, etc.)

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Work Location: In person

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