Digital Marketing Executive

1 day ago

Edapally Kochi Kerala, India MATRIX TECHNICAL SYSTEM TRADING Full time

**Job Summary**:
**Key Responsibilities**:

- **Digital Campaign Management**:

- Plan, create, and execute digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
- Monitor and optimize campaign performance to maximize ROI.
- **Content Creation and Management**:

- Collaborate with the content team to design visuals, videos, and infographics to promote study abroad services.
- **Search Engine Optimization (SEO)**:

- Optimize website content to improve search engine rankings and drive organic traffic.
- Conduct keyword research and implement best practices for on-page and off-page SEO.
- **Social Media Marketing**:

- Manage social media accounts to engage with the target audience and promote brand awareness.
- Track social media metrics and improve engagement rates.
- **Lead Generation and Management**:

- Generate quality leads through paid and organic campaigns.
- Work with the admissions and counseling team to ensure lead conversion.
- **Analytics and Reporting**:

- Use tools like Google Analytics, SEMrush, or similar to track campaign performance.
- Prepare monthly performance reports and suggest data-driven improvements.
- **Market Research**:

- Stay updated on digital marketing trends, competitor activities, and study abroad industry developments.
- Identify new opportunities to reach target audiences effectively.

**Qualifications and Skills**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years of experience in digital marketing
- Proficiency in tools like Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools.
- Strong understanding of social media platforms and trends.
- Excellent written and verbal communication skills.
- Creativity, attention to detail, and analytical thinking.

**Job Types**: Full-time, Permanent

Pay: ₹9,972.96 - ₹29,077.88 per month

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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