Digital Marketing Executive

3 days ago

Edapally Kochi Kerala, India Godspeed Immigration & Study Abroad Pvt Ltd Full time ₹ 2,40,000 per year

Godspeed Group of Companies is a trusted name in the immigration and overseas education industry, helping individuals achieve their global aspirations. We are seeking a Digital Marketing Executive to manage our online presence, lead generation campaigns, and brand visibility across digital platforms.

Key Responsibilities:

  • Plan, execute, and manage digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
  • Handle SEO and SEM activities to improve website visibility and search ranking.
  • Manage social media pages, post creation, engagement, and ad campaigns to attract quality leads.
  • Create and optimize content for social media, websites, and blogs in collaboration with the creative team.
  • Track and analyze campaign performance using Google Analytics, Meta Ads Manager, and CRM reports.
  • Coordinate with the design and video team to develop creatives and promotional materials.
  • Manage email marketing campaigns, newsletters, and WhatsApp broadcast messages.
  • Prepare monthly marketing performance reports and suggest improvement strategies.
  • Stay updated on digital trends and competitor activities to improve brand outreach.

Required Skills & Tools Proficiency:

Proficiency in:

  • Google Ads (Search, Display, YouTube)
  • Meta Ads Manager (Facebook & Instagram)
  • Google Analytics / GA4
  • SEO tools: SEMrush, Ahrefs, or Ubersuggest
  • Email Marketing: Mailchimp or similar platforms
  • Basic Canva / Adobe tools for ad creatives
  • CRM tools for lead tracking (e.g., Zoho, HubSpot, or similar)
  • Strong understanding of digital marketing metrics (CTR, CPC, CPL, ROAS).
  • Excellent communication, creativity, and analytical skills.

Qualifications:

  • Bachelor's degree or diploma in Marketing, Digital Media, or related field.
  • 1–3 years of experience in digital marketing (experience in the immigration or education sector preferred).
  • Proven record of running successful paid campaigns and generating qualified leads.

Job Types: Full-time, Permanent

Pay: ₹15, ₹20,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

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