
E-commerce Executive
1 week ago
**Job description**
- Develop, implement, and manage PPC campaigns across various digital platforms, including Amazon, and more.
- Conduct thorough PPC audits to ensure alignment with industry best practices and continuous optimization.
- Perform daily account management tasks for pay-per-click (PPC) accounts, ensuring effective and efficient campaign performance.
- Monitor and adjust bids to optimize ROI, ensuring budget efficiency and campaign success.
- Design, run, and analyze PPC tests, reporting on results and implementing learnings for future campaigns.
- Conduct in-depth keyword research and selection to maximize campaign effectiveness.
- Stay updated with industry trends and evolving PPC strategies, ensuring the company remains competitive.
- Collaborate closely with the marketing team to align PPC campaigns with broader marketing objectives.
- Analyze competitor advertising strategies, identifying opportunities for differentiation and improvement.
- Develop forecasts and budgets for PPC activities, ensuring strategic allocation of resources.
- Provide creative input for ad copy and visual elements to enhance campaign effectiveness.
- Implement strategies to increase brand awareness and visibility across global markets.
- Generate monthly reports detailing key metrics, goal tracking, revenue tracking, and other KPIs.
- Optimize landing pages and ad copy for all PPC campaigns, focusing on conversion rate improvement.
- Build and manage large keyword lists, ensuring comprehensive coverage of relevant search terms.
**Qualifications**:
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Proficiency in PPC tools and platforms such as Amazon Advertising, and others.
- Excellent understanding of keyword research, bid management, and ad copy optimization.
- Ability to work collaboratively with cross-functional teams to achieve marketing goals.
Pay: ₹20,000.00 - ₹40,000.00 per month
Schedule:
- Day shift
Ability to commute/relocate:
- Faridabad, Haryana: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- total work: 2 years (preferred)
- E-commerce: 3 years (preferred)
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