Public Relations Officer

6 days ago

Sirsa, India jsg consulting Full time

A Public Relations Officer (PRO) plays a crucial role in managing the public image and reputation of an organization. Here's an overview of their roles and responsibilities:
Key Responsibilities:
1. Media Relations: Build and maintain relationships with media representatives, pitch stories, and secure coverage to promote the organization's message.

2. Crisis Communications: Develop and implement crisis communication plans to protect the organization's reputation during times of crisis.

3. Reputation Management: Monitor and maintain the organization's online presence, addressing any negative feedback or comments.

4. Internal Communications: Keep employees informed about company news, updates, and policies.

5. Content Creation: Develop and disseminate key messages, press releases, and other communication materials.

6. Event Planning: Organize and execute events, conferences, and press conferences to promote the organization's image.

7. Social Media Management: Manage social media platforms to engage with the public, share information, and build the organization's brand.

8. Stakeholder Engagement: Foster relationships with key stakeholders, including investors, customers, and partners.

9. Brand Management: Protect and enhance the organization's brand by ensuring consistency in messaging and visual identity.

10. Research and Analysis: Conduct research and analyze data to understand public opinion, track media coverage, and measure the effectiveness of PR efforts.

Additional Responsibilities:
1. Developing and implementing PR strategies and campaigns.

2. Collaborating with other departments, such as marketing and communications.

3. Providing counsel to senior management on PR-related matters.

4. Creating and maintaining a positive public image.

5. Handling media inquiries and requests for interviews.

Skills and Qualifications:
1. Strong communication and writing skills.

2. Excellent media relations and networking skills.

3. Ability to work under pressure and manage multiple projects.

4. Strong analytical and problem-solving skills.

5. Bachelor's degree in Public Relations, Communications, or a related field.

Pay: ₹30,000.00 - ₹35,000.00 per month

Schedule:

- Day shift

Work Location: In person

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