Junior Digital Marketing Executive

5 days ago

Adajan Surat Gujarat, India Scalelot Technologies Full time

As a Digital Marketing Executive with a focus on advertising, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various platforms. Your primary goal will be to drive brand awareness, increase website traffic, and generate leads or sales through effective online advertising strategies.

Key Responsibilities:
Develop and implement digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, etc.

Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance.

Manage advertising budgets effectively to ensure maximum ROI.

Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for improvement.

A/B test ad creatives, landing pages, and targeting strategies to optimize campaign results.

Stay up-to-date with the latest trends and best practices in digital advertising and incorporate them into our strategies.

Collaborate with cross-functional teams, including the creative team, content team, and sales team, to ensure alignment of marketing efforts.

Track and report on the effectiveness of advertising campaigns using analytics tools such as Google Analytics, Facebook Insights, etc.

Qualifications:
Bachelor's degree in Marketing, Advertising, Communications, or related field.

X+ years of experience in digital marketing with a focus on advertising, preferably in [industry/niche].

Proven track record of managing successful digital advertising campaigns across various platforms.

In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.

Strong analytical skills with the ability to interpret data, analyze campaign performance, and make data-driven decisions.

Excellent communication and collaboration skills with the ability to work effectively in a team environment.

Google Ads certification and other relevant certifications are a plus.

Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.

Creative thinking and problem-solving skills.

**Job Types**: Full-time, Permanent

Pay: ₹8,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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