Digital Marketing Executive

3 days ago

Adajan Surat Gujarat, India Red & White Group of Institute Full time

**Job Title: Digital Marketing Executive**

**Responsibilities**:
**Planning and Strategy Development**:

- Define digital marketing objectives aligned with company goals.
- Coordinate campaign objectives, budgets, and timelines with the marketing team.

**Campaign Execution**:

- Implement digital marketing strategies and deploy campaigns on schedule.
- Execute campaigns across social media platforms.
- Monitor and optimize campaign performance based on key metrics.

**Content Planning and Creation**:

- Develop a content calendar for social media platforms.
- Create and curate engaging content (text posts, videos, images, infographics) aligned with brand guidelines.

**Audience Engagement**:

- Engage with followers by responding to comments, messages, and mentions.
- Monitor social media for brand mentions and relevant conversations.
- Engage with influencers and brand advocates.

**Analytics and Reporting**:

- Analyze social media performance metrics to assess campaign success.
- Generate weekly internal and monthly stakeholder reports with insights and recommendations.
- Provide summaries of executed campaigns, performance analysis, and future recommendations.

**Review and Feedback**:

- Present reports to team leads for review and discussion.
- Schedule meetings to discuss findings and adjust strategies accordingly.

**Reporting Frequency and Format**:

- Weekly internal reports and monthly stakeholder reports, formatted according to company templates.

**Key Reports**:

- Digital Marketing Report: Summary of campaigns, performance analysis, and future recommendations.
- Social Media Marketing Report: Metrics on post reach, engagement, follower growth, and content insights.

**Analysis and Recommendations**:

- Provide data-driven analysis and identify trends, issues, and opportunities for improvement.

Work Location: In person

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