Digital Marketing Executive

2 weeks ago

Udagamandalam, India Good Shepherd International School Full time

**Job Information**:
Industry

**Arts & Graphics***

City

**Ooty***

State/Province

**Tamil Nadu***

Country

**India***

Zip/Postal Code

**643004***

**About us**:

- The Good Shepherd International School, **India’s best fully residential**, international co-educational school, was founded by the late Dr. P.C. Thomas and Mrs. Elsamma Thomas in the year 1977. Originally known as the Good Shepherd Public School, it became an International School of the highest caliber of learning in the year 1995. Dr. P.C. Thomas and his wife Elsamma Thomas both started their careers as teachers themselves, which fostered their vision and goal to create the best educational institution in which a child can learn and grow.**Key Responsibili**ties:

- Website Management:

- Regularly refresh the school’s website with up-to-date, engaging content that

reflects our values, achievements, and is optimized for search engines.
- Analyze website metrics to suggest and implement enhancements for better user

engagement and experience.
- Social Media Management:

- Create and schedule compelling content across social media platforms to

highlight school life, achievements, and events, fostering a vibrant online community.
- Newsletter Production:

- Contribute to the design and distribution of the school’s newsletter, ensuring content is relevant, visually appealing, and communicates effectively with our audience.
- Event Coverage:

- Lead the digital documentation of school events, providing live updates and producing content that encapsulates our school’s spirit.
- Content Management:

- Develop a content calendar and oversee the creation, curation, and maintenance of content across all digital platforms, ensuring consistency with our brand’s voice and educational mission.
- Marketing Support:

- Participate in the planning and execution of digital marketing campaigns to promote school programs, initiatives, and special events.
- Research market trends to discover new marketing opportunities and understand the competitive landscape.
- Assist in the creation of marketing materials that resonate with our diverse audiences.
- Reporting and Analytics:

- Monitor, analyze, and report on the performance of digital marketing activities, leveraging insights for ongoing optimization.

**Qualifications and Skills**:

- Bachelor’s degree in Marketing, Communications, or related field preferred.
- Experience in digital marketing or an assistant role, ideally within an educational environment.
- Proficiency in digital marketing fundamentals with a talent for storytelling across digital platforms.
- Knowledgeable in SEO, content management systems, and social media platforms.
- Excellent communication skills, with a strong emphasis on detail and design.
- Creative, organized, and capable of managing multiple projects in a dynamic setting.
- Ability to work both independently and as part of a team.

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