
Marketing Associate
6 days ago
**About Simpl**
Simpl is India’s fastest-growing 1-tap checkout network meant to make payments invisible and money intelligent. Simpl is on a mission to empower merchants to build trusted relationships with customers, one transaction at a time. With more than 20,000 available merchants and 25 million-plus users pan-India, Simpl envisions creating a frictionless and inclusive digital payments experience for India that empowers and fosters trust between merchants and their customers. Simpl is a consumer experience platform providing a full-stack solution for e-commerce conversion. It enables merchants to give customers 1-tap checkout, buyer protection, and a pay-later facility to allow them to feel safe and trusted when shopping online. Through Simpl, merchants can provide consumers with an easy, safe, and intuitive user experience.
- A day in the life of a Retention Rockstar includes-
- Point of contact for other departments/stakeholders for any promotions related queries.- Creating relevant/personalized promotional journeys- Monitoring user engagement, building reports and dashboards of the campaigns made live on Simpl's real estate, both web and mobile app.- Actively work on improving user experience by reviewing current user touch points through copy, design, product enhancements.- Responsible for Reporting key KPIs like MAU, CTRs, M1 Retention, 1+ Transacting Users, et al**Expectations**:
- Capability building:Track best practices, industry trends and implement them as required to improve campaign effectiveness and business impact. Suggest process improvements to improve effectiveness of campaigns.- Team collaboration:Coordination with the creative team for creative copy and designs.- Engagement analytics:Study data and gather actionable insights.**Skill set required**
**Functional Skills**:
- Tool knowledge:
- CleverTap / WebEngage / Moengage- Google Analytics- Analytical and data driven- Excellent writing skills**Soft Skills**:
- Strong eye for detail- Focused on user experience- Quick learner: ability to learn the in-house marketing tools- Team player- Strong sense of ownership and deliverability
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