Digital Marketing

1 week ago

Vijayanagar Bengaluru Karnataka, India Aladi Interiors Full time

**Job Title**: Digital Marketing Specialist / Digital Marketing Manager**Job Summary**:
**Key Responsibilities**:

- **Develop Digital Marketing Campaigns**:

- Create and execute multi-channel digital marketing strategies to promote products, services, or events.
- **Search Engine Optimization (SEO)**:

- Optimize website content, landing pages, and product descriptions to improve search engine rankings.
- Conduct keyword research and implement on-page/off-page SEO techniques.
- **Social Media Marketing**:

- Manage social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), create engaging content, and monitor user engagement.
- Develop and implement paid social media ad campaigns to target specific audiences.
- **Content Creation**:

- Collaborate with graphic designers and content creators to generate creative assets (images, videos, infographics).
- **Analytics and Reporting**:

- Monitor and analyze the performance of all digital marketing efforts using tools such as Google Analytics, SEMrush, or HubSpot.
- Provide regular reports on key metrics (traffic, conversion, ROI) and make data-driven decisions to optimize campaigns.
- **Paid Advertising (PPC)**:

- Plan and execute paid search (Google Ads) and display advertising campaigns.
- Manage budgets, track performance, and adjust bids to maximize ROI.
- **Lead Generation and Conversion Optimization**:

- Focus on driving high-quality leads through various digital channels.
- Analyze and improve landing page performance, user experience (UX), and conversion rates.
- **Stay Updated on Digital Trends**:

- Keep up-to-date with the latest digital marketing trends, tools, and technologies.
- Proactively explore new opportunities and platforms for reaching target audiences.
- **Collaboration**:

- Work closely with sales, product development, and design teams to align digital marketing strategies with business goals.

**Required Skills & Qualifications**:

- **Educational Background**: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- **Experience**: 2-5 years of experience in digital marketing or a related field.
- **SEO & SEM Expertise**: Strong understanding of search engine algorithms and hands-on experience with both paid and organic search.
- **Content Marketing**: Ability to create and manage high-quality, engaging content that drives conversions.
- **Analytical Skills**: Ability to analyze digital marketing data and make strategic decisions based on key performance indicators (KPIs).
- **Project Management**: Strong organizational skills and ability to manage multiple campaigns simultaneously.
- **Creativity**: Ability to develop innovative campaigns that capture attention and drive engagement.

Pay: ₹11,523.12 - ₹47,476.07 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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