Digital Marketing Assistant

3 days ago

Vijayanagar Bengaluru Karnataka, India MODERN PRODUCTS Full time ₹ 3,00,000 - ₹ 6,00,000 per year

ob Description – Digital Marketing Executive

About Rajni Intimates

Rajni Intimates is a 37-year-old legacy lingerie brand trusted by millions across South India. As we

step into a new era of modern D2C growth, we are building a strong brand and digital marketing

engine. We are looking for a Brand & Marketing Executive who can bridge branding with

marketing execution and also manage the Founder's Page strategy.

Job Title: Brand & Marketing Executive

Location: Mysore Road, Bangalore (Rajni Intimates Corporate Office)

Type: Full-time | Monday to Saturday, 10:00 AM – 6:30 PM

Compensation: 25,000 (in-hand, depending on experience)

Key Responsibilities

* Plan and manage influencer gifting & outreach campaigns.

* Coordinate brand launch campaigns, activations, and promotions (digital + offline).

* Write copy for product pages, emails, social posts, and ads.

* Develop storytelling & positioning strategies for Rajni and the Founder's Page.

* Daily posting & scheduling with support from content/design.

* Manage community engagement (comments, DMs, queries).

* Track analytics and prepare weekly performance reports.

* Assist in messaging/positioning for in-store branding, exhibitions, and retailer communication.

* Track competitors and trends in lingerie/fashion/D2C.

* Suggest campaign ideas and improvements.

Candidate Requirements

* 2–4 years of experience in branding, marketing, or influencer management

(fashion/apparel/lingerie preferred).

* Strong copywriting and storytelling skills.

* Hands-on execution ability (posting, scheduling, reporting).

* Languages: English + Hindi (mandatory); Kannada preferred.

* Based in Bangalore, preferably within 5–7 km of Mysore Road.

Growth Path

* Opportunity to grow into Assistant Brand Manager within 12–18 months based on performance.

* Direct exposure to founders and hands-on experience building a D2C brand.

How to Apply

Interested candidates can send resumes to with subject: Application – Brand &

Marketing Executive

Job Type: Permanent

Pay: From ₹25,000.00 per month

Work Location: In person

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