
Performance Marketer
1 week ago
**Company Overview**:
**TIF Labs** was established in India in 2016. With a strong team of engineers and developers, we have delivered projects with 100% client satisfaction.
We are committed to offering services and products that help our clients convert their imaginations into reality. Our team of experts have worked on various fronts such as - RPA, Automation Setups and Research Based Prototyping.
Positioned at the forefront of advanced technologies, our mission is to lead the way in the digital world.
**Job description**
**Job overview**:
We are seeking a data-driven and proactive **Jr Performance Marketer** with hands-on experience in Meta (Facebook/Instagram) and Google Ads platforms. Youll play a key role in executing and optimizing paid campaigns across digital channels to drive growth and improve ROI. Experience with Amazon Ads is a plus but not mandatory.
**Key Responsibilities**:
- Plan, launch, and optimize paid campaigns across **Meta Ads (Facebook/Instagram)** and **Google Ads (Search, Display, YouTube)**.
- Monitor campaign performance daily and adjust strategies based on data insights.
- Support keyword research, audience segmentation, and ad copy creation.
- Assist in running A/B tests on creatives, ad formats, and landing pages.
- Collaborate with the creative team to ensure high-performing ad visuals and messaging.
- Track KPIs such as CTR, CPA, ROAS, and conversion rates, and prepare performance reports.
- Stay updated on industry trends, platform changes, and best practices.
- Exposure to **Amazon Ads** or a willingness to learn is a bonus
.**Requirements**:
- 1 to 2 years of **hands-on experience with Meta and Google Ads platforms**.
- Strong understanding of paid media performance metrics and attribution models.
- Comfortable working with data and tools like Google Analytics and Excel/Google Sheets.
- Ability to manage multiple campaigns and meet performance goals under supervision.
- Self-motivated, detail-oriented, and eager to learn and grow in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
**Role**:Digital Marketing - Other
**Industry Type**:Electronic Components / Semiconductors
**Department**:Marketing & Communication
**Employment Type**:Full Time, Permanent
**Role Category**:Digital Marketing
**Education**:Any Graduate
**Key Skills**: Google Ads, Facebook Ads, Meta Ads, amazon ads, Performance Marketing, Digital Marketing, Instagram Ads, Performance Analysis
Pay: ₹250,000.00 - ₹400,000.00 per year
Schedule:
- Day shift
Work Location: In person
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