Search Engine Optimisation

6 days ago

Remote, India Biz Box Story Full time

**On-Page SEO**:

- Conduct thorough keyword research using tools like **SEMrush, Ahrefs, Google Keyword Planner, SurferSEO, and Frase**.
- Optimize website content, meta titles, descriptions, headers, internal linking, and image alt texts.
- Conduct technical audits using **Screaming Frog**, or similar tools.
- Improve website speed, mobile responsiveness, and Core Web Vitals performance.
- Implement structured data (schema markup) for enhanced SERP features.
- Collaborate with content teams to ensure SEO best practices are integrated into content strategy.

**Off-Page SEO**:

- Plan and execute effective **link-building campaigns** (e.g., guest posting, digital PR, HARO outreach).
- Monitor backlinks and competitor link profiles using tools like **Ahrefs**, **SEMrush**, and **Majestic**.

**Analytics, Tracking & Reporting**:

- Set up and manage **Google Search Console**, **Google Analytics (GA4)**, and **Google Tag Manager**.
- Monitor site performance, user behavior, and conversion paths.
- Produce actionable insights and monthly SEO reports using **Looker Studio**, **Google Sheets**, or **Excel**.
- Set and track KPIs such as CTR, impressions, keyword rankings, bounce rates, and conversion rates.

**AI & Automation Tools**:

- Utilize **AI tools** like **ChatGPT, Jasper, SurferSEO** to support content planning and optimization.
- Stay updated on evolving AI trends that impact search (e.g., Google SGE, AI-generated search snippets).

**Required Skills & Qualifications**:

- 2-4 years of experience in SEO with a strong portfolio of successful projects.
- Proficiency in tools**:Google Analytics (GA4)**, **Search Console**, **Tag Manager**, **Ahrefs**, **SEMrush**, **Screaming Frog**, **SurferSEO**, **Frase**, **ChatGPT**, and other AI-based SEO tools.
- Solid understanding of **HTML, CSS**, and **basic JavaScript** as they relate to SEO.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent written and verbal communication skills.
- Up-to-date with the latest algorithm changes and SEO trends.
- Knowledge of CMS platforms such as **WordPress**, **Shopify**, or **Webflow**

Pay: ₹15,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Experience**:

- SEO: 1 year (preferred)

Work Location: Remote

Expected Start Date: 04/08/2025

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