Brand Executive

2 weeks ago

Sola Ahmedabad Gujarat, India WEST-COAST PHARMACEUTICAL WORKS LTD Full time

**Job Summary**:
**Responsibilities**:

- Develop and execute comprehensive product marketing plans to achieve business objectives and drive revenue growth.
- Lead market research efforts to understand consumer insights, market trends, and competitive landscape.
- Define target customer segments and develop positioning, messaging, and value propositions that resonate with each segment.
- Collaborate with product development teams to ensure that product features and benefits align with customer needs and market demands.
- Create compelling marketing collateral, including product messaging, sales presentations, website content, and promotional materials.
- Analyze campaign performance metrics and optimize strategies to improve ROI and conversion rates.
- Manage relationships with external agencies, vendors, and partners to support marketing initiatives.
- Monitor and manage brand reputation, ensuring consistency in brand messaging and visual identity across all touchpoints.
- Stay informed about industry trends, emerging technologies, and best practices in brand management and product marketing.

**Salary**: ₹9,754.35 - ₹32,240.62 per month

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

**Speak with the employer**

+91 6352739443

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