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Marketing and Branding Executive

3 weeks ago

Ahmedabad Gujarat, India Milacron Full time

Position Summary:
Work You’ll Do:

- Market Research:

- Collaborate with stakeholders across different departments to understand their data needs and requirements.
Collect, clean, and validate large datasets from various sources, ensuring data accuracy and integrity.
- Analyze complex datasets using statistical techniques and data mining methods to identify trends, patterns, and correlations. Additionally identify business opportunities and competitor strategies. Develop and maintain dashboards, reports, and visualizations to effectively communicate findings and insights to senior management and business stakeholders.
- Continuously monitor data sources, macro trends and update business reports pertaining to domestic and exports business to ensure data accuracy, completeness, and relevance.
- Content Writing:

- Ensure content aligns with brand voice, messaging, and objectives.
- Drive digital marketing initiatives including SEO and social media, manage content calendar and ensure timely delivery of content assets.
- Assets and Database Management
- Maintain and update customer database to ensure accuracy and completeness.
- Maintain and update technical and functional database as well as marketing assets.
- Collaborate with IT to leverage technology for database management and automation.
- Events Management
- Plan, coordinate and execute marketing events such as exhibitions, machine handover ceremony, product launches, seminars, conferences, and internal events - employee as well as customer engagements at factory.
- Manage all aspects of event logistics, including venue, negotiations, and budget.
- Develop promotional materials and collateral for events during various phases - pre, during and post event.
- Evaluate event performance and ROI.
- Digital Marketing
- Monitor and analyze campaign performance metrics to optimize ROI.

Team:
The Marketing Executive will join a dynamic team focused on driving growth and brand visibility. The team collaborates to develop and execute strategic initiatives, staying ahead of trends to engage audience and achieve measurable results.

Basic Qualifications:

- Bachelor’s degree in engineering and MBA in marketing is must.
- Minimum of 5 years of experience in marketing roles, with a focus on market research, content writing, database management, events management, and digital marketing.
- Excellent communications, presentation, and interpersonal skills.

Who we are:
Milacron is a global leader in the manufacture, distribution and service of highly engineered and customized systems within the $27 billion plastic technology and processing industry. We are the only global company with a full-line product portfolio that includes hot runner systems, injection molding, extrusion equipment. We maintain strong market positions across these products, as well as leading positions in process control systems, mold bases and components, maintenance, repair and operating (“MRO”) supplies for plastic processing equipment. Our strategy is to deliver highly customized equipment, components and service to our customers throughout the lifecycle of their plastic processing technology systems. Milacron is a Operating Company of Hillenbrand.