Sales & Marketing Executive

**Whatsapp **Resume on **9898440423**

**Reports to: Marketing Manager**

**Job Summary**:
**Key Responsibilities**:

- **Strategy Development**:

- Develop and implement comprehensive marketing plans and strategies to promote hospital services.
- Conduct market research to identify opportunities for growth and competitive advantages.
- Collaborate with the marketing team to create campaigns and initiatives that align with the hospital's goals.
- **Campaign Management**:

- Oversee the planning, execution, and analysis of marketing campaigns across various channels (digital, print, social media, events).
- Ensure all marketing materials adhere to brand guidelines and convey a consistent message.
- **Content Creation and Management**:

- Develop compelling content for brochures, newsletters, website, social media, and other marketing materials.
- Work closely with the content team to ensure timely delivery of high-quality content.
- **Digital Marketing**:

- Analyze digital metrics to optimize online marketing efforts and enhance user engagement.
- **Patient Engagement**:

- Develop initiatives to enhance patient engagement and satisfaction.
- Coordinate community outreach programs and events to promote health awareness.
- **Vendor Management**:

- Liaise with external vendors and agencies to execute marketing activities.
- Negotiate contracts and manage relationships to ensure cost-effective services.
- **Reporting and Analysis**:

- Monitor and report on the effectiveness of marketing campaigns.
- Utilize data analytics to measure campaign performance and make informed decisions.
- **Team Leadership**:

- Mentor and guide junior marketing team members.
- Foster a collaborative and innovative team environment.

**Key Performance Indicators (KPIs)**:

- **Campaign Performance**:

- Increase in patient inquiries and appointments generated from marketing campaigns.
- Growth in social media engagement and website traffic.
- **Brand Awareness**:

- Improvement in brand recognition and reputation through surveys and feedback.
- Increased media coverage and positive press mentions.
- **Digital Metrics**:

- Improvement in SEO rankings and online visibility.
- **Patient Engagement**:

- Increase in patient satisfaction scores.
- Growth in participation in community outreach programs.
- **Return on Investment (ROI)**:

- Positive ROI on marketing spend.
- Cost-effective vendor management and budget adherence.

**Key Performance Requirements (KPRs)**:

- **Strategic Planning**:

- Ability to develop and execute effective marketing strategies.
- Proven track record of successful campaign management.
- **Analytical Skills**:

- Strong analytical skills to interpret data and drive decision-making.
- Proficiency in using marketing analytics tools.
- **Communication Skills**:

- Excellent written and verbal communication skills.
- Ability to create compelling and persuasive marketing content.
- **Leadership and Teamwork**:

- Demonstrated leadership abilities and experience managing a team.
- Strong collaboration and interpersonal skills.
- **Industry Knowledge**:

- In-depth understanding of the healthcare industry and market trends.
- Knowledge of regulatory requirements and compliance in healthcare marketing.

**Education**:

- Bachelor's (preferred)

Pay: ₹9,713.59 - ₹33,159.80 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person