Email Marketing Executive

1 week ago

Sukhlia Indore Madhya Pradesh, India Discover Webtech Pvt. Ltd. Full time

**About the Role**:
**Key Responsibilities**:

- Work with CRM and marketing automation tools (e.g., Mailchimp, Klaviyo, HubSpot, Salesforce, ActiveCampaign) to set up workflows, automated sequences, and triggers.
- Build and manage audience segments based on behavioral data, demographics, and engagement levels.
- Create detailed campaign performance reports and deliver actionable insights for improvement.
- Support lead nurturing and lifecycle marketing strategies to improve customer retention and LTV. Required Skills & Qualifications:

- Proficient in major ESPs and marketing automation platforms (Klaviyo, Mailchimp, HubSpot, etc.).
- Strong copywriting and editing skills with attention to detail.
- Solid understanding of segmentation, personalization, and behavioral targeting.
- Familiarity with analytics tools (Google Analytics, UTM tracking) and CRM integrations.
- Data-driven mindset with experience in reporting and interpreting campaign performance. Nice to Have:

- Knowledge of SMS marketing and other owned-channel strategies.
- Familiarity with customer journey mapping and funnel optimization.
- Experience with A/B testing platforms and heatmaps (e.g., Hotjar, VWO).

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

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