Sme Rm

Chartered Accountant (C.A.) | MBA/PGDM

WC - OD

CTC Range: 8 lkh ~ 18 lkh

**Basic Details**:_Fill the required information about business, unit, location, position, reports to position and date of updation of JD_**:
**Business**

Financial Services

**Unit**

Aditya Birla Finance Ltd.

**Location**

**Poornata Position Number of the job**

**Reports to: Poornata Position Number**

**Poornata Position Title of the job
Relationship Manager - SME

**Reports to: Poornata Position Title**

Area Sales Manager - SME / or RSM

**Function**

Sales

**Reports to: Function**

**Department**

Emerging Businesses & Wealth

**Reports to: Department
Emerging Businesses & Wealth

**1) Job Purpose**:_Write the purpose for which the job exists (in 2-3 lines)_**:
The purpose of this job is to acquire and grow the lending book for the SME segment for the assigned geography. The role entails both identification of newer customer segments, as well as strengthening existing customer relationships through continuous engagement and ensuring customer retention on the lending platform.

**2) Dimensions**:_Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.Business Workforce Number

**>400**

Unit Workforce Number

Function Workforce Number

Department Workforce Number

**>100**

Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter

**3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section**:
**Organizational Context**

Aditya Birla Finance Limited ("ABFL"), a lending subsidiary of Aditya Birla Capital Limited is among the leading well-diversified non-banking financial services company in India. ABFL offers customized solutions in areas of personal finance, mortgage finance, SME finance, corporate finance, wealth management, debt capital markets and loan syndication. ABFL is registered with RBI as a systemically important non-deposit accepting non-banking finance company (“NBFC”) and is amongst the top five largest private diversified NBFCs in India based on AUM

**For the Quarter ended 31st December 2019, ABFL has a lending book of Rs. 479.33 billion and a net worth of Rs. 80.89 billion. ABFL’s long-term credit rating of AAA (Stable) has been reaffirmed by ICRA in November 2019. ABFL also has long-term credit rating of AAA (Stable) by India Ratings, Perpetual debt credit rating of AA+ (Stable) by ICRA and AA+ (Stable) by India Ratings (Stable) and short-term credit rating of A1+ by ICRA & India Ratings.**

**The SME vertical specializes in funding all kinds of Indian business legal entities (private limited, public limited, proprietorships etc.) with a turnover of 500 Cr or more. The average ticket size of this lending is 5cr..**

The fact that the Vertical is sector agnostic and coupled with the dependence on the cash flows of its borrowers for recovering its dues requires all its personnel to have a very high credit appraisal skill set. Despite the Corporate Finance industry being materially large in size, given the ultra-high competition in this field from other financial institutions including banks who have greater access to cheaper funds translates into the sales personnel being required to have superior sourcing and negotiation skills. Additionally, the treadmill rolling nature of a sizeable portion of its business (short term repayments), the business requires high energy, ability to build deep relationships and market knowledge.

**Job Context**

Key Aspects:

- **The EB & WM function is engaged in funding short term, medium term and long-term working capital needs of SMEs via a suite of customized short and long tenured products.**
- While unit of sizing up the business is its loan book size, profitability and zero tolerance on delinquency are key business objectives
- Strong understanding of business finance, loan structuring methods and credit administration are key to building credibility with customers and gaining competitive advantage
- Understanding of local market patterns such as specific occupations/trade, industries at play, local financial and investment preferences and practices important to gain competitive advantage while structuring loans and identifying leads.

**Key Challenges**
- **Increase the market share in targeted locations against competition**:

- Constantly upgrade financial, know-how of self on loan structuring methods and business financials in order to build credibility with customers
- Stay abreast with the recent market trends and local market preferences and needs
- **Ensure credit quality and carry out effective portfolio selection and pre-screening to minimise risk of NPAs**:

- **To ensure complete safety of financed amount through post sanction surveillan