Social Media Influencer

MostEdge powers the next generation of convenience-store and fuel-retail technology—helping retailers **“Protect Every Penny. Power Every Possibility.”** Our platform connects everything from invoice and pricing management to loyalty, surveillance, and store analytics—helping retailers grow profitably and securely.

**Role Overview**

We’re looking for a **dynamic social media influencer** passionate about retail, technology, and storytelling. This role is designed for someone who can **educate, inspire, and engage** C-Store owners and shoppers while showcasing the power of **MostEdge**, **WatchGuard Surveillance**, and **Loyalty360**.

You’ll be the **digital face and voice of MostEdge**, bringing the brand to life through videos, stories, live sessions, and community-driven campaigns that increase awareness, loyalty participation, and shopper engagement.

**Individual ASO: Accountability, Scope, and Outcomes**

**A - Accountability**

The influencer is accountable for **building awareness, trust, and engagement** across all social channels by delivering content that drives measurable brand visibility and customer activation.

**Primary Accountability Areas**:

- Create authentic, high-impact video and social content that educates and converts.
- Grow the online audience and engagement rate through consistent storytelling.
- Inspire C-Store owners and shoppers to adopt MostEdge technology.
- Drive measurable conversions to Loyalty360 programs and demo requests.

**S - Scope**

The influencer will lead the full lifecycle of content creation—from idea to performance tracking—while collaborating closely with the **Marketing, Edge Motion Studio, and Loyalty360 teams**.

**Scope Includes**:

- Researching trending C-Store topics and developing content calendars.
- Filming and editing videos (Reels, Shorts, LinkedIn, TikTok).
- Featuring WatchGuard Surveillance, Loyalty360, and C-Store education themes.
- Hosting interviews, live Q&As, and retail success-story features.
- Managing engagement, comments, and community interaction.
- Tracking performance metrics and providing monthly insights.

**Scope Excludes**:

- Paid ad campaign management.
- Product feature development or customer support functions.

**O - Outcomes**

Success in this role is measured through quantifiable social, educational, and conversion results.

**Target Outcomes**:

- **Awareness Growth**: Achieve 100K+ combined reach within 6 months and 15% monthly engagement growth.
- **Education**: Publish 2 educational/testimonial videos per week on WatchGuard, Loyalty360, or C-Store modernization.
- **Collaboration**: Partner monthly with a retailer, shopper, or loyalty program leader for authentic storytelling.
- **Conversion Impact**: Generate 1,000+ Loyalty360 shopper registrations from influencer campaigns.
- **Brand Voice**: Maintain alignment with MostEdge’s tone—_clear, smart, human,_ and _purpose-driven._

**Key Responsibilities**

**Content Creation & Storytelling**
- Produce engaging short
- and long-form videos about MostEdge solutions and real-world retail success stories.
- Film and narrate day-in-the-life moments in convenience stores to highlight modernization, loyalty, and surveillance insights.
- Develop series such as _“C-Store Smart Tips,” “WatchGuard in Action,”_ and _“Loyalty360 Rewards Spotlight.”_
- Ensure all content aligns with MostEdge branding and visual tone.

**Brand Promotion**
- Amplify awareness of MostEdge core services: Pricing Management, Store360, WatchGuard Surveillance, and Loyalty360.
- Represent MostEdge at retail events, digital summits, and influencer collaborations.
- Showcase case studies and _Edge Stories_ that demonstrate measurable impact for retailers.

**Community Building**
- Engage followers through replies, DMs, comments, and live conversations.
- Foster trust and community among C-Store operators, shoppers, and partners.
- Encourage participation in MostEdge loyalty challenges and educational campaigns.

**Performance & Analytics**
- Monitor key metrics (views, reach, engagement, conversions).
- Collaborate with analytics and marketing teams for data-driven optimization.
- Produce a monthly “Retail Wins Powered by MostEdge” summary video.

**Qualifications**
- Proven experience as a **social media influencer, content creator, or educator**.
- Strong presence on Instagram, YouTube, LinkedIn, or TikTok.
- Excellent communication, camera presence, and storytelling skills.
- Familiarity with convenience retail, fuel, or QSR environments preferred.
- Ability to convert technology and analytics into relatable real-world stories.
- Basic video editing and analytics skills (CapCut, Premiere Pro, or similar).

**What Success Looks Like**
- Increased awareness and engagement across all MostEdge digital platforms.
- Measurable growth in shopper loyalty and retailer participation in Loyalty360.
- Consistent content delivery that aligns with the MostEdge mission:

- **“Deliver trusted, profitable experiences a