
Social Media Executive
4 days ago
We are looking for a creative and data-driven **Social Media Strategist** to manage and enhance our online presence across multiple platforms. This role requires a deep understanding of social media trends, audience engagement strategies, and data analytics to drive brand awareness, customer engagement, and lead generation.
**Roles & Responsibilities:Strategy & Planning**:
- Develop and implement a **comprehensive social media strategy** aligned with the company’s goals.
- Conduct research on **industry trends, competitors, and audience behavior** to create effective campaigns.
- Set **KPIs and benchmarks** to track performance and optimize strategies.
**Content Development & Management**:
- Create and oversee engaging **social media content** (posts, reels, videos, graphics, blogs, etc.).
- Develop a **content calendar** to maintain consistency across all platforms.
- Work closely with the **design and marketing team** to produce high-quality visual and written content.
**Social Media Engagement & Growth**:
- Manage and optimize brand presence on platforms like **Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest.**:
- Monitor **engagement metrics, respond to comments and messages, and foster community interaction.**:
- Implement growth strategies to **increase followers, engagement, and conversions.**
**Advertising & Campaign Management**:
- Plan and execute **paid social media campaigns** (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
- Optimize campaigns based on performance insights and budget constraints.
- Work with the marketing team to align social media efforts with broader **advertising and branding strategies.**
**Analytics & Reporting**:
- Track and analyze **key social media metrics** (engagement, reach, conversions, etc.).
- Generate **monthly performance reports** with insights and recommendations.
- Use analytics tools (Meta Business Suite, Google Analytics, Hootsuite, etc.) to refine strategies.
**Collaboration & Trend Monitoring**:
- Collaborate with **influencers, brand ambassadors, and industry partners** to expand reach.
- Stay updated on the latest **social media trends, algorithm changes, and emerging platforms.**:
- Experiment with new formats and strategies to keep content fresh and engaging.
**Qualifications & Skills**:
- **Proven experience** as a Social Media Strategist, Digital Marketer, or related role.
- Strong knowledge of **social media platforms, tools, and trends.**:
- Experience with **paid social media advertising and campaign management.**:
- Excellent **content creation, copywriting, and storytelling skills.**:
- Ability to analyze data and translate insights into actionable strategies.
- Strong **communication and collaboration skills.**:
- Familiarity with **SEO and digital marketing concepts** is a plus.
Pay: ₹22,000.00 - ₹35,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Yearly bonus
Work Location: In person
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