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Media Strategist

2 weeks ago

Bengaluru, India Clevertize Full time

**We are onboarding a new client and for that, we are looking for leaders who are responsible, approachable, and of course, fun They must have good experience in the field of digital media, with good knowledge of affiliates, publishes. If you are in search of a job that is challenging and yet exciting, look below**

**EXPERIENCE REQUISITE**
- **5+ years of experience in the same field**
- **Background in performance & media houses**
- **Must have Publishers, Affilates experience**
- **A good relationship with media houses is preferred**
- **Must be able to crack deals and be a media strategist**

**KEY RESPONSIBILITIES**

**Publisher/Display Section,**
- **Help identify target audiences and plan media campaigns**
- **Compare and negotiate rates, ad space and airtime**
- **Optimize plans and budgets according to the best media mix**
- **Prepare schedules and adjust when needed**
- **Experiment with new platforms and channels**
- **Ensure ads are creative and displayed appropriately**
- **Monitor costs and return on investment (ROI)**
- **Report to clients and build long-term relationships**
- **Monitor the effectiveness of the campaigns.**
- **Optimize plans and budgets with regards to the best media mix.**
- **Sample various new platforms and channels to determine the best.**
- **Ensure ads are creative and displayed appropriately.**
- **Monitor costs and return on investment (ROI).**
- **Report to clients and build long-term relationships.**
- **Researching and evaluating the segment audience’s character, purchasing and media habits.**
- **Liaising with media owners, making sure specific statistics, circulation and viewing total are current.**
- **Providing media recommendations, such as timings and cost breakdowns, to assist clients in making an informed decision about future advertising strategies.**
- **Modifying media schedules in response to the latest audience figures.**

**Affiliate section,**
- **Working closely with affiliates and monitoring existing accounts to optimize and increase revenue**
- **Seeking and developing new affiliate relationships**
- **Acquiring traffic on CPC, CPM, and CPV basis that best suits our available demand**
- **Working closely with other departments to determine best markets, volumes, and types of traffic to pursue**
- **Determine KPI goals by campaign and work with internal attribution teams for cross-channel de-duped results, communicate expectations with affiliates**
- **Improve internal tools for tracking content performance, partner with attribution team to ensure platforms are correctly following into de-duped reporting**
- **Recommend the affiliate marketing strategy, including opportunity analysis, revenue targets, prioritization, and budget management**
- **Identify new opportunities, recruit new affiliates and negotiate financial structure of deals**
- **Develop offers and other marketing opportunities to expand the program**
- **Coordinate execution of budget, invoicing and technical support requirements**
- **Develop and grow relationships with key affiliates and marketing partners**
- **Proactively manage affiliate compliance and perform competitive monitoring**

**TECHNICAL SKILLS REQUISITE**
- **Professional-level proficiency in English**
- **Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends, marketing campaigns and the next viral video trend**
- **Excellent oral and written communication, presentation, analytical & collaborative skills**
- **Highly organized to be able to handle multiple deadline-driven projects and workflows**
- **Able to manage and accommodate the team members**
- **Should have a keen eye for detail**

**QUALIFICATION REQUISITE**
- **Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent**
- **Certification in Digital Media / SEO / SEM / E-commerce will be added bonus**

**Salary**: ₹691,953.91 - ₹1,100,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Indiranagar, Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 5 years (preferred)
- agency: 5 years (preferred)