Sales & Marketing Executive

6 hours ago

CBD Belapur Navi Mumbai Maharashtra, India G-ORDINATEUR PVT. LTD. Full time

Job Description,

Your main responsibility will be to lead the creation and execution of our marketing campaigns focused on promoting our portfolio of software solutions. This will require you to conduct meticulous research of the current software market and turn the market research data into actionable insights that will aid our overall strategy.

To excel in the role of a Website & Software Marketing, you are expected to possess in-depth knowledge of software market dynamics, competitive landscape, and best digital marketing practices.

**Responsibilities**:
Research market trends in [specify industry] and identify customer needs, pain points, and buying objections

Identify the decision makers among our target audience and create a buyer persona that we will address with our marketing messages

Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising, and social media marketing

Plan, allocate, and control the budget for our future campaigns and product launches

Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users

Work closely with the product development, social media, and copywriting team members to establish clear product positioning and messaging guidelines

Oversee the execution of day-to-day promotional activities and ensure the quality and uniformity of our marketing assets (copy, blog content, social media posts, product leaflets, etc.)

Track and analyze relevant analytics and report on ROI across different marketing initiatives to senior leadership

**Requirements**:
Bachelor’s degree in Marketing/Advertising, Communications, or Business

1+ years of experience on software marketing projects (B2B and SaaS marketing experience will be considered an advantage)

Experience with marketing automation software & Website [HubSpot Marketing Hub, ActiveCampaign, or Marketo]

Excellent communication and presentation skills

Strong analytical and project management skills and superb attention to detail.

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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