PPC Executive

5 days ago

Ellis Bridge Ahmedabad Gujarat, India PSM Digital Agency Full time

**Job Responsibility Includes**:

- Conduct keyword research to identify relevant search terms and phrases for targeting.
- Manage, review, and perform daily account responsibilities associated with Google AdWords for a variety of clients.
- Identify negative keywords to prevent irrelevant clicks and improve ROI.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Provide creative Ads copy suggestions.
- Conduct A/B testing to optimize ad copy, imagery, and calls-to-action for maximum effectiveness.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search under client goals.
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics goals and revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance under client goals.
- Monitor and evaluate search results and performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Excellent analytical, organizational, project management, and time management skills.

**Job Types**: Full-time, Permanent

Pay: From ₹20,018.18 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

Work Location: In person

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